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Since my freshman year of college, I knew I was meant to be an entrepreneur. Yet, for years, I listened to mentors suggest I create online courses without really hearing them. I was too busy checking off everyone else's priorities.
The turning point came when I looked at the explosive growth of online education. In October 2024, I stopped waiting and started building.
The results? Just 14 months later, my two academies have generated close to $100,000 in revenue, serving over 1,500 unique students across more than 5,000 course enrollments.
A massive driver of this growth was repeat behavior: students finishing one course and buying three or four more. That doesn’t happen by accident. It happens when your content delivers massive value at a price point that makes saying "yes" a no-brainer.
Here is the exact blueprint I used to build it—and how you can do it, too.
1. Research Before You Build Anything
The biggest mistake course creators make is teaching what they want to teach and praying people buy it. That is how you end up with a product nobody wants. Before writing a single lesson, spend one to two weeks validating market demand.
Analyze Search Volume: Use tools like ChatGPT and Google to ensure people are actively searching for your topic.
Listen to the Market: Read what your target audience complains about on LinkedIn, look at what skills employers are hiring for, and track what is trending on major course platforms.
Build the Ecosystem First: I chose Kajabi because it seamlessly hosted my courses, coaching, and digital products. Commit to building out your platform completely before driving traffic to it; a half-finished site loses customers instantly.
Price for Accessibility: I priced every course at $19.99 to stay accessible to my core audience of college students and career changers. Because of this hyper-affordable price point, I instituted a strict no-refund policy from day one. Being transparent about your policies up front builds trust and eliminates confusion.
2. Scale Content Production (Without Losing Your Mind)
Building 30+ courses across two separate academies (Asare Tech & Business Academy and Health Pro Academy) sounds impossible without a repeatable system. My secret weapon was a hybrid human-AI workflow:
[Your Core Expertise] ➔ [AI Gap Analysis] ➔ [Human Refinement & Context]
Step 1: Write out everything you personally know about the topic first. The core authority must come from you.
Step 2: Use AI to fill in the gaps, suggest missed subtopics, and draft illustrative examples to speed up production.
Step 3: Go back through the draft to inject your unique voice, add real-world context, cut generic fluff, and ensure the lessons are immediately actionable.
Key Takeaway: AI didn't write my courses; it acted as a force multiplier. It streamlined the creation process so I could scale up without burning out.
3. Don't Go Silent After Launch
An incredible course is useless if no one knows it exists. Marketing and visibility are non-negotiable, but they don't have to consume your life.
Repurpose Aggressively: Don't create marketing materials from scratch. Use AI to break down a single completed course lesson into three LinkedIn posts and a newsletter email.
Maximize Your Software: If you are paying a monthly premium for an all-in-one platform like Kajabi, squeeze every ounce of value out of it. Ensure your platform has a clear structure, professional design, and zero placeholder pages. A polished, fully functional ecosystem tells visitors you take your business seriously.
Hitting nearly $100,000 in revenue with 30+ courses didn't require perfection. It required consistent execution, a repeatable system, and a definitive choice to stop planning and start building.
Find out what your audience is looking for, build a system to deliver it at scale, and stop waiting for the "perfect" time to launch.