OpenAI Just Launched a New Platform That Will Let You Create AI Co-Workers
Are you ready to start managing your first AI employee? OpenAI designed its new Frontier platform to make that possible.
OpenAI has officially entered the "AI workforce" market with Frontier, a new platform designed to help businesses build, deploy, and manage AI agents characterized as "AI co-workers."
Unlike standard chatbots, Frontier is built to function more like a digital employee that lives within a company's ecosystem, performing computer-based tasks across various applications and devices.
OpenAI has officially entered the "AI workforce" market with Frontier, a new platform designed to help businesses build, deploy, and manage AI agents characterized as "AI co-workers."
Unlike standard chatbots, Frontier is built to function more like a digital employee that lives within a company's ecosystem, performing computer-based tasks across various applications and devices.
Core Features of Frontier
OpenAI’s goal with Frontier is to simplify the complex process of building agents by making the experience feel more like "onboarding" than "coding."
Cross-Platform Presence: These agents aren't tethered to one window; they can follow users across different apps, local devices, and cloud interfaces.
Tool Proficiency: Agents can use OpenAI’s Atlas browser, manipulate files, run code, and operate software like Excel or PowerPoint.
Continuous Learning: Through a "memory" feature, agents turn past interactions into context. They improve over time based on "performance reviews" and KPI-driven feedback from human managers.
Unique Identities: Every AI co-worker has its own identity and customizable data permissions, allowing for specific access levels (even for sensitive data) based on their role.
OpenAI’s goal with Frontier is to simplify the complex process of building agents by making the experience feel more like "onboarding" than "coding."
Cross-Platform Presence: These agents aren't tethered to one window; they can follow users across different apps, local devices, and cloud interfaces.
Tool Proficiency: Agents can use OpenAI’s Atlas browser, manipulate files, run code, and operate software like Excel or PowerPoint.
Continuous Learning: Through a "memory" feature, agents turn past interactions into context. They improve over time based on "performance reviews" and KPI-driven feedback from human managers.
Unique Identities: Every AI co-worker has its own identity and customizable data permissions, allowing for specific access levels (even for sensitive data) based on their role.
The "Hiring" Process
OpenAI is positioning the platform as a way to "hire" help for laborious digital tasks. Businesses can choose from OpenAI’s pre-customized models or build bespoke agents tailored to their specific data and workflows.
Key takeaway: The platform bridges the gap between static AI models and active agents by connecting them directly to external business databases to perform real-world work.
OpenAI is positioning the platform as a way to "hire" help for laborious digital tasks. Businesses can choose from OpenAI’s pre-customized models or build bespoke agents tailored to their specific data and workflows.
Key takeaway: The platform bridges the gap between static AI models and active agents by connecting them directly to external business databases to perform real-world work.
Early Adoption and Partnerships
While Frontier is currently in a limited rollout phase, several major corporations and startups are already integrating the tech.
Enterprise Early Adopters "Frontier Partner" Startups Uber Harvey State Farm Abridge Intuit Sierra Thermo Fisher Clay
While Frontier is currently in a limited rollout phase, several major corporations and startups are already integrating the tech.
| Enterprise Early Adopters | "Frontier Partner" Startups |
| Uber | Harvey |
| State Farm | Abridge |
| Intuit | Sierra |
| Thermo Fisher | Clay |
The Competitive Landscape
This move signals a significant shift in the AI arms race, moving away from simple "chat" and toward "agency." OpenAI’s announcement follows closely on the heels of Anthropic’s Claude Cowork, suggesting that the industry is pivoting toward persistent, virtual employees rather than occasional digital assistants.
Broad availability for Frontier is expected to roll out over the coming months.
This move signals a significant shift in the AI arms race, moving away from simple "chat" and toward "agency." OpenAI’s announcement follows closely on the heels of Anthropic’s Claude Cowork, suggesting that the industry is pivoting toward persistent, virtual employees rather than occasional digital assistants.
Broad availability for Frontier is expected to roll out over the coming months.