Sunday is the new hiring battlefield. Here's how one CEO cracked the code.
While most companies are busy squeezing awkward mid-week interviews between Zoom calls, Crosby founder Ryan Daniels decided to do something radical: move the entire hiring process to Sunday.
He braced for backlash. Instead, he got gratitude. The reason is simple: traditional hiring is a logistical nightmare for top talent.
"If you're a high performer, you can't just take a random Tuesday off for a job interview," Daniels says. "You're forced to lie to your boss, fake a doctor's appointment, or burn precious vacation time just to see if a new opportunity is worth pursuing."
Crosby's Sunday sessions aren't just a time shift; they're a paradigm shift in how we evaluate talent.
Instead of rehashing resumes and asking brain-teasers, Crosby puts candidates to work. Engineers are dropped into live projects. Business leads face panel interviews with an executive team that actually has time to focus. The goal isn't to quiz; it's to collaborate.
The process is rigorous, transparent, and respectful of everyone's time. Candidates leave knowing exactly what the job entails and who their colleagues will be. The company gets a true sense of a candidate's skills and cultural fit.
"The best way to see if you work well with someone is to work with them," Daniels says. "The traditional interview is a performance. We want to see the person."
The result? Crosby is hiring top-tier talent that competitors can't even get on the phone. It turns out, giving candidates their week back is a powerful recruiting tool.