What's the best way to advertise your company's benefits? It depends on the type of company. Employees value a good benefits package more than ever, especially with the current job market slowdown, and employers are noticing. A recent survey by Indeed Hiring Lab, the research division of job site Indeed, discovered that nearly 60 percent of job postings as of May mention at least one employer-sponsored benefit. This is an increase from January 2020, when less than 40 percent of listings mentioned benefits.

According to the report, many companies offer benefits but don’t list them, assuming they are expected. However, this could be a lost opportunity. When creating job listings, highlighting benefits is a key way to distinguish your company. Based on the report, here's how you can customize the benefits in job postings according to your company's size, industry, and the level of the position.

**Small Businesses with Big Benefits**

If you are a small business that can offer health care and retirement benefits, make sure to let job seekers know. Large businesses are often expected (or required) to offer health care and retirement benefits, but these perks are not always guaranteed for small to medium-sized businesses. If you provide these, highlighting them can be a competitive edge.

**Companies That Can't Offer Remote Work**

Highlight what other perks you can offer. Some industries, such as veterinary, dental, and childcare, have fewer remote work opportunities. Indeed's report found that these "low-remote" industries have a greater incentive to explicitly mention benefits in their job postings, as benefits are not always offered in these roles. In a time when flexibility is a top priority for many job seekers, providing other desirable benefits can make in-person job roles more appealing.

**Businesses That Need Entry-Level Workers**

Indeed Hiring Lab also found that specifying benefits for lower-paid positions, where job seekers may not expect them, could help attract more applications. Even for higher-level positions where benefits are typically an industry standard, there are still ways to grab job seekers' attention. Consider what makes your company unique—do you offer unlimited PTO for volunteering, in-house cooked lunches, or best-in-class parental leave?

Tailoring how you advertise your benefits based on your industry and the positions you’re recruiting for, the report suggests, is an opportunity to stand out from the crowd.

---