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Over 120,000 People Have Applied for an NSFW AI ‘Consultant’ Role Dubbed the ‘Hottest Vacancy Right Now’
No coding skills are required for a new tech consultant job that has gone massively viral on X. In fact, the qualifications are entirely unconventional.
When AI companion startup Joi AI posted a recruitment ad for “masturbation consultants,” the company’s head of brand, Julie Levin, expected a few hundred applications. The role tasks consultants with testing Joi AI’s new "Daily Guided Masturbation" feature and documenting its effects on their stress levels, sleep quality, and mood. The pay? A straightforward $2,000 per month.
Two weeks later, more than 120,000 applications have rolled in—and the number is still climbing. The initial surge of traffic was so immense that it broke the original application link. The company has since migrated to a Google Form and extended the application deadline by an additional week to accommodate the overwhelming demand.
Who Is Applying?
Despite the viral, meme-like nature of the posting, the applicant pool is surprisingly diverse and highly credentialed. Levin notes that while the majority of applicants are men in their 20s, thousands of women have also applied. The company has received resumes from stand-up comedians, sommeliers (who, as Levin points out, "know how to describe things"), and experienced sex workers with years of phone-sex expertise.
Joi AI’s ultimate goal is to hire 10 individuals representing a wide range of genders, age groups, and sexual orientations. In a unique twist, the hiring team is specifically interested in recruiting the oldest person who applies. (All applicants must be at least 18 years old.)
The Viral Catalyst
“I think it started as a joke,” Levin explains. The role went viral after users began tagging their friends on X with captions like, “Employment is calling your name.” The company’s original announcement has now racked up more than 23.8 million impressions. Reactions have ranged from sheer disbelief to genuine enthusiasm, with one user joking, “Parents are going to be so excited I finally got a job!”
A Booming Market Behind the Hype
The viral job posting is a microcosm of a much larger trend: AI companionship is rapidly evolving into a massive industry. According to Grand View Research, the AI companion market was valued at $36.79 billion last year and is projected to skyrocket to $317.96 billion by 2033.
Joi AI is capitalizing on this growth. Following an April rebranding that introduced higher-quality chat functions and improved image generation, the platform now averages 1 million visits and interactions per month. The company, which operates with 70 employees globally, allows users to create unique characters or interact with more than 300 licensed AI twins of real adult entertainment celebrities.
The viral attention has also yielded tangible business benefits. Levin noted that the company’s affiliate marketing platform has attracted new interest from potential partners, and X has recently become the platform’s top revenue driver.
What’s Next for the Hiring Process?
Internally, Joi AI employees have dubbed the role “the hottest vacancy in AI right now,” with some even attempting to refer friends. (Levin’s personal friends and a colleague’s teenage son have also inquired about the role.) However, Levin insists the hiring process will remain strictly impartial. “We want to make it public and as fair for everyone as possible,” she says.
To manage the avalanche of responses, the company plans to introduce a social media challenge designed to court and filter for serious applicants. While the exact logistics are still being finalized—the team admits they were entirely unprepared for this level of viral interest—Joi AI is committed to being meticulous. Their goal is to carefully select the right finalists while thoughtfully leveraging this unprecedented wave of attention to promote their new product.