For many Americans today, financial success isn't about flashy vacations or luxury purchases. According to a recent Bankrate survey, 56% of respondents say simply living comfortably would be enough to make them feel like they've "made it."
But what does "living comfortably" actually mean — and how much does it cost?
Recent findings from loan agency Clarify Capital shed light on how rising expenses are shaping our sense of financial stability. The study surveyed more than 750 individuals earning at least $100,000 annually, and the results are telling: 58% of these high earners say they no longer feel financially successful.
Many are cutting back — over 70% now shop at discount grocery stores, and nearly three-quarters say they dine out less frequently. Interestingly, 62% say they feel no shame in tightening their budgets.
Still, not everyone is at peace with the scaled-down lifestyle. One in three respondents admitted that the pressure to keep up appearances costs them money and peace of mind.
In fact, trying to look successful can come at a real cost. To maintain the illusion, some respondents say they’re working longer hours (31%), accumulating credit card debt (27%), or skipping out on savings (13%).
So, what income does make people feel "well-off"? For 24% of participants, it’s a half-million dollars a year. That’s the number they say would provide true financial comfort.
Meanwhile, young professionals continue to set ambitious income goals. A separate study by EduBirdie found that 17% of young adults believe they’ll be earning $200,000 annually by age 30. Their path to wealth doesn’t hinge on inheritance or marriage, but rather on career strategy, lifelong learning, and maybe a bit of luck.
As today's professionals face a shifting financial landscape, the definition of success is evolving. It’s no longer about indulgence — it’s about security, sustainability, and sanity.