O.J. Simpson, legendary football player and actor brought down by his murder trial, dies at 76


 O.J. Simpson, the football star and Hollywood actor acquitted of charges he killed his former wife and her friend in a trial that mesmerized the public and exposed divisions on race and policing in America, has died. He was 76.

The family announced on Simpson’s official X account that he died Wednesday of prostate cancer. He died in Las Vegas, officials there said Thursday.

Simpson earned fame, fortune, and adulation through football and show business, but his legacy was forever changed by the June 1994 knife slayings of his ex-wife, Nicole Brown Simpson, and her friend Ronald Goldman in Los Angeles. He was later found liable for the deaths in a separate civil case, and then served nine years in prison on unrelated charges.

Goldman’s father, Fred, and his sister, Kim, released a statement acknowledging that “the hope for true accountability has ended.”

“The news of Ron’s killer passing away is a mixed bag of complicated emotions and reminds us that the journey through grief is not linear,” they wrote.

Live TV coverage of Simpson’s arrest after a famous slow-speed chase marked a stunning fall from grace.

He had seemed to transcend racial barriers as the star tailback for college football’s powerful University of Southern California Trojans in the late 1960s, as a rental-car ad pitchman rushing through airports in the late 1970s, and as the husband of a blond and blue-eyed high school homecoming queen in the 1980s.

“I’m not Black, I’m O.J.,” he liked to tell friends.

His trial captured America’s attention on live TV. The case sparked debates on race, gender, domestic abuse, celebrity justice, and police misconduct.

FILE - In this Oct. 3, 1995, file photo, O.J. Simpson reacts as he is found not guilty in the death of his ex-wife Nicole Brown Simpson and her friend Ron Goldman in Los Angeles. Defense attorneys F. Lee Bailey, left, and Johnnie L. Cochran Jr. stand with him. Simpson, the decorated football superstar and Hollywood actor who was acquitted of charges he killed his former wife and her friend but later found liable in a separate civil trial, has died. He was 76. (Myung J. Chun/Los Angeles Daily News via AP, Pool, File)

FILE - In this Oct. 3, 1995, file photo, O.J. Simpson reacts as he is found not guilty in the death of his ex-wife Nicole Brown Simpson and her friend Ron Goldman in Los Angeles. Defense attorneys F. Lee Bailey, left, and Johnnie L. Cochran Jr. stand with him. (Myung J. Chun/Los Angeles Daily News via AP, Pool, File)

Evidence found at the scene seemed overwhelmingly against Simpson. Blood drops, bloody footprints, and a glove were there. Another glove, smeared with blood, was found at his home.

Simpson didn’t testify, but the prosecution asked him to try on the gloves in court. He struggled to squeeze them onto his hands and spoke his only three words of the trial: “They’re too small.”

His attorney Johnnie L. Cochran Jr. told the jurors, “If it doesn’t fit, you must acquit.”

The jury found him not guilty of murder in 1995, but a separate civil trial jury found him liable in 1997 for the deaths and ordered him to pay $33.5 million to relatives of Brown and Goldman.

A decade later, still shadowed by the California wrongful death judgment, Simpson led five men he barely knew into a confrontation with two sports memorabilia dealers in a cramped Las Vegas hotel room. Two men with Simpson had guns. A jury convicted Simpson of armed robbery and other felonies.

Imprisoned at 61, he served nine years in a remote Nevada lockup, including a stint as a gym janitor. He wasn’t contrite when he was released on parole in October 2017. The parole board heard him insist yet again that he was only trying to retrieve memorabilia and heirlooms stolen from him after his Los Angeles criminal trial.

“I’ve basically spent a conflict-free life, you know,” said Simpson, whose parole ended in late 2021.

Public fascination with Simpson never faded. Many debated whether he had been punished in Las Vegas for his acquittal in Los Angeles. In 2016, he was the subject of an FX miniseries and a five-part ESPN documentary.

“I don’t think most of America believes I did it,” Simpson told The New York Times in 1995, a week after a jury determined he did not kill Brown and Goldman. “I’ve gotten thousands of letters and telegrams from people supporting me.”

Twelve years later, following an outpouring of public outrage, Rupert Murdoch canceled a planned book by the News Corp.-owned HarperCollins in which Simpson offered his hypothetical account of the killings. It was to be titled “If I Did It.”

Goldman’s family, still doggedly pursuing the multimillion-dollar wrongful death judgment, won control of the manuscript. They retitled the book “If I Did It: Confessions of the Killer.”

“It’s all blood money, and unfortunately I had to join the jackals,” Simpson told The Associated Press at the time. He collected $880,000 in advance money for the book, paid through a third party.

“It helped me get out of debt and secure my homestead,” he said.

Less than two months after losing rights to the book, Simpson was arrested in Las Vegas.

Simpson played 11 NFL seasons, nine of them with the Buffalo Bills, where he became known as “The Juice” and ran behind an offensive line known as “The Electric Company.” He won four NFL rushing titles, rushed for 11,236 yards in his career, scored 76 touchdowns and played in five Pro Bowls. His best season was 1973, when he ran for 2,003 yards — the first running back to break the 2,000-yard rushing mark.

FILE - In this June 17, 1994, file photo, a white Ford Bronco, driven by Al Cowlings carrying O.J. Simpson, is trailed by Los Angeles police cars as it travels on a freeway in Los Angeles. Simpson, the decorated football superstar and Hollywood actor who was acquitted of charges he killed his former wife and her friend but later found liable in a separate civil trial, has died. He was 76. (AP Photo/Joseph Villarin, File)

FILE - In this June 17, 1994, file photo, a white Ford Bronco, driven by Al Cowlings carrying O.J. Simpson, is trailed by Los Angeles police cars as it travels on a freeway in Los Angeles. (AP Photo/Joseph Villarin, File)

“I was part of the history of the game,” he said years later. “If I did nothing else in my life, I’d made my mark.”

Simpson’s football rise happened simultaneously with a television career. He signed a contract with ABC Sports the night he won the Heisman Trophy in 1968. That same year, he appeared on the NBC series “Dragnet” and “Ironside.” During his pro career, Simpson was a color commentator for a decade on ABC followed by a stint on NBC. In 1983, he joined ABC’s “Monday Night Football.”

Simpson became a charismatic pitchman. In 1975, Hertz made him the first Black man hired for a corporate national ad campaign. The commercials, featuring Simpson running through airports toward the Hertz desk and young girls chanting “Go, O.J., go!” were ubiquitous.

Simpson made his big-screen debut in 1974’s “The Klansman,” an exploitation film in which he starred alongside Lee Marvin and Richard Burton. The film flopped, but Simpson would go on to appear in several dozen films and TV series, including 1974’s “The Towering Inferno,” 1976’s “The Cassandra Crossing,” 1977’s “Roots” and 1977’s “Capricorn One.”

Most notable, perhaps, was 1988’s “The Naked Gun: From the Files of Police Squad” and two sequels. Simpson played Detective Nordberg in the slapstick films, opposite Leslie Nielsen.

Of course, Simpson went on to other fame.

One of the artifacts of his murder trial, the tailored tan suit he wore when acquitted, was donated and displayed at the Newseum in Washington. Simpson had been told the suit would be in the hotel room in Las Vegas, but it wasn’t there.

Orenthal James Simpson was born July 9, 1947, in San Francisco, where he grew up in government-subsidized housing.

After graduating from high school, he enrolled at City College of San Francisco for a year and a half before transferring to the University of Southern California for the spring 1967 semester.

He married his first wife, Marguerite Whitley, on June 24, 1967, moving her to Los Angeles the next day so he could begin preparing for his first season with USC — which, in large part because of Simpson, won that year’s national championship.

On the day he accepted the Heisman Trophy, his first child, Arnelle, was born.

He had two sons, Jason and Aaren, with his first wife; one of those boys, Aaren, drowned as a toddler in a swimming pool accident in 1979, the same year he and Whitley divorced.

Simpson and Brown were married in 1985. They had two children, Justin and Sydney, and divorced in 1992. Two years later, Nicole Brown Simpson was found dead.

FILE - In this May 14, 2013, file photo, O.J. Simpson sits during a break on the second day of an evidentiary hearing in Clark County District Court in Las Vegas. Simpson, the decorated football superstar and Hollywood actor who was acquitted of charges he killed his former wife and her friend but later found liable in a separate civil trial, has died. He was 76. (AP Photo/Ethan Miller, Pool, File)

FILE - In this May 14, 2013, file photo, O.J. Simpson sits during a break on the second day of an evidentiary hearing in Clark County District Court in Las Vegas. (AP Photo/Ethan Miller, Pool, File)

“We don’t need to go back and relive the worst day of our lives,” he told AP 25 years after the double slayings. “The subject of the moment is the subject I will never revisit again. My family and I have moved on to what we call the ‘no negative zone.’ We focus on the positives.”

A dog’s plaintive wail. A courtroom couplet-turned-cultural catchphrase about gloves. A judge and attorneys who became media darlings and villains. A slightly bewildered houseguest elevated, briefly, into a slightly bewildered celebrity. Troubling questions about race echo still. The beginning of the Kardashian dynasty. An epic slow-motion highway chase. And, lest we forget, two people whose lives ended brutally.

And a nation watched — a nation far different than today’s, where the ravenousness for reality television has multiplied. The spectator mentality of those jumbled days in 1994 and 1995, then novel, has since become an intrinsic part of the American fabric. Smack at the center of the national conversation was O.J. Simpson, one of the most curious cultural figures in recent U.S. history.

Simpson’s death Wednesday, almost exactly three decades after the killings that changed his reputation from football hero to suspect, summoned remembrances of an odd moment in time — no, let’s call it what it was, which was deeply weird — in which a smartphone-less country craned its neck toward clunky TVs to watch a Ford Bronco inch its way along a California freeway.

“It was an incredible moment in American history,” said Wolf Blitzer, anchoring coverage of Simpson’s death Thursday on CNN. What made it so — beyond, of course, tabloid culture and the fundamental news value of such a famous person accused in such brutal killings?

THE SAGA ANTICIPATED 21ST CENTURY MEDIA

In an era when the internet as we know it was still being born, when “platform” was still just a place to board a train, Simpson was a unique breed of celebrity. He was truly transmedia, a harbinger of the digital age — a walking, talking crossover story for multiple audiences.

FILE - Buffalo Bills runningback O.J. Simpson (32) runs over some teammates as he latches onto Joe DeLamielleurs (68) during an NFL football game against the Tampa Bay Buccaneers at Rich Stadium in Buffalo, N.Y., Sept. 3, 1977. Buccaneers Council Rudolph (78) follows at right. (AP Photo/File)

FILE - Buffalo Bills runningback O.J. Simpson (32) runs over some teammates as he latches onto Joe DeLamielleurs (68) during an NFL football game against the Tampa Bay Buccaneers at Rich Stadium in Buffalo, N.Y., Sept. 3, 1977. Buccaneers Council Rudolph (78) follows at right. (AP Photo/File)

He was sports — the very pinnacle of football excellence. He was in stardom, not only for his athletic prowess but for his Hertz-hawking run through airports on TV and his acting in movies like “The Naked Gun.” He embodied societal questions about race, class, and money long before Nicole Brown Simpson and Ronald Goldman were stabbed to death on June 12, 1994.

Then came the saga, beginning with the killings and ending — only technically — in a Los Angeles courtroom more than a year later. The most epic of American novels had nothing on this period of the mid-1990s. Americans watched. Americans talked about watching. Americans debated. Americans judged. And Americans watched some more.

The generations-old chasm between white Americans and Black Americans was not helped by Time magazine’s decision to tactically darken Simpson’s mugshot on its cover for a dramatic — and, many said, racist — effect. For those who lived through that period, it’s hard to remember much in the public sphere that wasn’t crowded out by the O.J. storyline and its many components, including the subsequent civil trial that found Simpson liable for the deaths. One newspaper even ran a series of possible endings to the storyline, written by mystery novelists.

Sure, people were saying different things. But it was, inarguably, a national conversation.

FILE- Defendant O.J. Simpson is surrounded by his defense attorneys, from left, Johnnie L. Cochran Jr., Peter Neufeld, Robert Shapiro, Robert Kardashian, and Robert Blasier, seated at left, at the close of defense arguments in his murder trial, Thursday, Sept. 28, 1995, in Los Angeles. Simpson, the decorated football superstar and Hollywood actor who was acquitted of charges he killed his former wife and her friend but later found liable in a separate civil trial, has died. He was 76. (Sam Mircovich/Pool Photo via AP, File)

FILE- Defendant O.J. Simpson is surrounded by his defense attorneys, from left, Johnnie L. Cochran Jr., Peter Neufeld, Robert Shapiro, Robert Kardashian, and Robert Blasier, seated at left, at the close of defense arguments in his murder trial, Thursday, Sept. 28, 1995, in Los Angeles. Simpson, the decorated football superstar and Hollywood actor who was acquitted of charges he killed his former wife and her friend but later found liable in a separate civil trial, has died. He was 76. (Sam Mircovich/Pool Photo via AP, File)

The nation — and its media — are far more fragmented now. Rarely these days do Americans gather around the virtual campfire for a common experience; instead, small brush fires draw niche crowds in virtual corners for equally intense, but smaller, common experiences. This week’s eclipse was a rare exception.

In 1994, everyday real-time, wall-to-wall coverage was still emerging. Sure, we had Walter Cronkite during the Kennedy assassination and again during the chaotic 1968 Democratic National Convention. The first Gulf War in 1991 firmly cemented live TV expectations. But coverage of the Bronco chase and the trial fed the appetite in a way no other event did. Even now, such universal viewership is rare.

“The media we consume is much more diffuse now. It’s so rare that we’re all glued to the same spectacle,” said Danielle Lindemann, author of the 2022 book “True Story: What Reality TV Says About Us.”

“In 1994 we were watching our television sets and following along with news coverage,” Lindemann, a professor of sociology at Lehigh University, said in an email. “But there wasn’t that parallel discourse happening via social media.”

CONNECTIONS BETWEEN THEN AND NOW

The connections between the Simpson saga and today aren’t hard to find.

Judges and lawyers in high-profile cases are now regular fodder for the spotlight. One of Simpson’s attorneys, Robert Kardashian, paved the way for the next generation of his family to change the very face of how celebrity operates. A local Los Angeles TV reporter who covered the case, Harvey Levin, went on to establish TMZ, a luridly foundational pillar of modern multiplatform celebrity coverage — and the outlet that broke the news of Simpson’s death.

FILE - Members of the crowd react to O.J. Simpson leaving Los Angeles County Superior Court, Tuesday, Feb. 4, 1997, in Santa Monica, Calif. after hearing the verdict in the wrongful-death civil trial against O.J. Simpson. Simpson, the decorated football superstar and Hollywood actor who was acquitted of charges he killed his former wife and her friend but later found liable in a separate civil trial, has died. He was 76. (AP Photo/Susan Sterner, File)

FILE - Members of the crowd react to O.J. Simpson leaving Los Angeles County Superior Court, Tuesday, Feb. 4, 1997, in Santa Monica, Calif. after hearing the verdict in the wrongful-death civil trial against O.J. Simpson. Simpson, the decorated football superstar and Hollywood actor who was acquitted of charges he killed his former wife and her friend but later found liable in a separate civil trial, has died. He was 76. (AP Photo/Susan Sterner, File)

And of course, as with so many American stories, there is the question of race.

Simpson’s acquittal on murder charges revealed a fundamental fault line: Some Black people welcomed the verdict, while many white people were in disbelief. Simpson probably confused matters more over the years by saying, famously, “I’m not Black. I’m O.J.” But for many Black Americans who felt their interactions with police and the courts had produced unjust results, the acquittal was a notable exception.

“There was a sense that it’s only justice for a rich Black man to get off when a rich white man would,” said John Baick, a professor of history at Western New England University.

Three decades on, that conversation isn’t over — he’s certainly still discussing it with students. On Thursday, Baick invoked Simpson to talk about race, fame, and wealth in class; only after it ended did he find out his subject had died.

A generation has passed since these events were fresh. And after thousands of hours of video, millions of written words, and countless talking heads weighing in, the O.J. Simpson case stands as two things: an American moment like no other, and an interlude that contained so much of what American culture is and was becoming.

From the old, weird America, it got the obsession with violent true crime and its quirky cast of film noir villains and heroes, not to mention the tragedy and the whodunit. And it was a teaser trailer of the emerging, fragmenting internet culture that would, in a few years, give us smartphones, social media, reality-TV saturation, and live coverage of just about everything.

Was it, as so many said so loudly, “the trial of the century”? That’s subjective. But any culture is made up of small bits, and the Simpson case left many of those in its wake. This much is incontrovertibly true: After the slow-speed chase, American media culture got a whole lot faster really quickly. So fast, in fact, that many of the central questions around the case — about race, justice, and how we consume murder and misery as just another set of consumer products — linger unanswered.

“Where does this fit in? What do Americans think about this now?” Baick wonders. ”What you think about O.J. Simpson might be a litmus test for a long time still.”

THE DEFENDANT

THE VICTIMS’ FAMILIES

THE LEGAL DREAM TEAM

THE PROSECUTORS

THE JUDGE

THE HOUSEGUEST

THE PROBATE PROCESS

A STRONGER CLAIM IN DEATH?

WHAT ASSETS DID SIMPSON HAVE?

WHAT ABOUT TRUSTS?

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