Pantone’s 2024 Color of the Year Symbolizes Human Compassion and Connection


 Pantone's color of the year for 2024 is PANTONE 13-1023 Peach Fuzz, a gentle and nurturing peach shade. This color choice is intended to encourage individuals to take a moment to slow down and care for themselves and others. The name "Peach Fuzz" reflects the tactile sensuality associated with the hue, evoking images of velvety peaches, soft marabou feathers, and smooth vintage satins and silks.

Leatrice Eiseman, the Executive Director of the Pantone Color Institute, believes that Peach Fuzz is especially fitting for the current moment, reflecting basic human needs and desires amidst challenging times. At the start of 2024, Eiseman highlighted the redefined significance of lifestyle, emphasizing the increased need for nurturing, empathy, and compassion as a response to the turmoil experienced in many aspects of life. The delicate peach shade is meant to prompt contemplation of humanity, emphasizing the importance of health and wellness for the mind, body, and soul.

Peach Fuzz's warm and comforting qualities are reminiscent of the colors seen during sunrise and sunset, as well as the coziness of a fuzzy blanket. This color reaffirms moments of internal tranquility while underscoring the deep need for community, gathering, and connection.  

 In light of recent events, Leatrice Eiseman emphasized the importance of good health, stamina, and inner strength for living a fulfilling life. She stressed the significance of taking the time for personal well-being, creativity, and human connection, especially in a world that often prioritizes productivity and external achievements.

Laurie Pressman, Vice President of the Pantone Color Institute, considers the selection of this year's color particularly meaningful as it coincides with the 25th anniversary of the Pantone Color of the Year program. For Pressman, this year's chosen color, synonymous with human connection, symbolizes the essence of the program itself. She sees a global shift towards reevaluating priorities and embracing the comfort of being close to loved ones. The warmth and welcoming nature of the color conveys a message of compassion and togetherness, enriching the soul. Reflecting on the last 25 years of the Pantone Color of the Year program, Pressman expressed gratitude for providing a platform where designers and color enthusiasts worldwide can engage in conversations about color, find inspiration, and showcase creativity within their communities.  

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