Giving Your Work a Purpose


night sky, mariner’s compass, nautical chart, sextant, radar, GPS. Without them, global navigation at the open sea is impossible. At sea, you are either a skilled seaman able to find his port or a castaway searching for the nearest land.

“He who has a why to live can bear almost any how.” — Nietzsche

In “Start with Why”, Simon Sinek brings forward examples of Martin Luther King Jr., Steve Jobs, and the Wright Brothers to illustrate how great leaders, businessmen, or movement leaders, have something unique in common. To inspire action, they do not talk about their “product”, but rather put forward the WHY. He says: “They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it”. Simply put, he proposes a simple, three-step process to think about anything: WHY — the purpose, cause, or a belief behind what you are doing; HOW — what actions are required; and WHAT — the product, service, or job function.

“The two most important days in life are the day you are born and the day you discover the reason why.” — Mark Twain

Photo by Peter Grof, 2022.

Breaking it down

To help you along, let’s look at a few ways to get this done. A personal mission statement is a declaration of your purpose in life. Aligning this with your creativity, be that photography or something else, can unlock magical things. A single sentence statement, or a short paragraph, your mission statement should include these elements:

  • state what services you offer,
  • convey a sense of direction and the work you want to be doing,
  • and be unique and meaningful to you.
Photo by Peter Grof, 2022.
  1. “To bring beauty into the world through graphic design.”
  2. “To use my gifts to improve the self-worth and wealth of women around the world.”
  3. “To inspire change through teaching.”
  4. “To create innovative healthcare solutions that improve the lives of others.”
  5. “To use my gifts as a speaker to improve the self-worth of people around the world.”
  6. “To pursue lifelong learning and inspire others to do the same.”
  7. “To create stories that educate, entertain, and inspire people around the world.”
Photo by Peter Grof, 2022.

With personal mission statement done, apply it in real life

Discussing, reading, note-making, editing and finally finishing your personal mission statement would be useless if not put in use. Finding your WHY, your PURPOSE, the secret ingredient driving your motivation through the roof, would be a fool’s errand if left unattended, not applied. Your goal with creating your mission statement is to give your work and life a sense of direction and meaning.

This is mine

My mission is to make the world of creativity a little less frightening. I hope at least one person each day finds help or inspiration in my writing and photography.

Credit: Sergey Nivens (Adobe Stock)

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