The Middle Manager Is on Borrowed Time



Tech companies aren't just cutting headcount. They're quietly dismantling an entire tier of corporate hierarchy.

At Coinbase, 14% of the workforce is gone. At Block, 40%. At Snap, 1,000 jobs. The numbers are striking, but the reasoning behind them is what's really changing the game. CEOs aren't just trimming fat — they're questioning whether pure managers should exist at all.

Brian Armstrong put it bluntly: everyone at Coinbase must be a "strong and active individual contributor." Jack Dorsey rebranded his managers as "player-coaches." Evan Spiegel is reorganizing Snap around lean, AI-powered squads. The message from the top is consistent: if you're not building, shipping, or creating — what exactly are you doing?

For decades, the manager's job was simple in concept if not in practice. Set direction. Delegate. Review. Repeat. That model traces back to the factory floor, where labor and oversight were cleanly separated. It worked. Then it became the default. Now it's becoming obsolete.

AI is the accelerant. When tools can automate routine tasks and surface institutional knowledge instantly, the traditional manager — the one who knew things others didn't, who coordinated what machines couldn't — loses their clearest value proposition. As one analyst put it, the AI might know more than the manager.

The managers who survive aren't just keeping their heads down. They're expanding their surface area — taking on more direct reports, leading new initiatives, and increasingly overseeing AI agents alongside human ones. The average manager now supervises over 12 people, up from under 11 just a year ago. Almost all of them are doing hands-on work that falls outside their official leadership role.

There's a new term floating around for this emerging archetype: the megamanager. More reports. More responsibility. More output expected. Less insulation from the actual work.

For managers who've stayed current — who've learned to work with AI, who have ideas worth executing — the restructuring isn't necessarily a threat. But for those who've built their value around coordination alone? The math is getting harder to ignore.

The bar isn't just rising. It's being redrawn entirely.


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