A supplement company is drawing sharp criticism after advertising in-office roles as “remote” on LinkedIn, a move many are calling deceptive and a blatant attempt to exploit high demand for work-from-home positions.
Fitness and sports nutrition brand Inno Supps sparked outrage with a Senior Copywriter job listing labeled as remote. However, applicants quickly noticed the contradictory fine print at the top of the description:
> “Please apply only if you are willing to eventually work on-site in Henderson, Nevada. While this role is listed as ‘remote’ for visibility, it is an on-site position and requires in-office presence.”
The tactic appears designed to boost visibility in a job market where demand for remote roles remains near pandemic-era highs, even as actual remote opportunities have sharply declined.
**Social Media Erupts: “The Employment Version of Clickbait”**
A screenshot of the listing went viral on X (formerly Twitter), racking up millions of views and triggering a wave of criticism. Users accused the company of eroding trust and engaging in job-posting “clickbait.”
- “We lied to you in this job posting, but trust us, it’ll never happen again,” one commenter quipped.
- Another wrote: “If HR isn’t going to be honest about the job posting, why should I be honest on my résumé?”
- A popular comparison read: “While this role listed the salary as ‘$1,000,000’ for visibility, it is actually $10,000.”
The frustration extended beyond the copywriter role. Users began reporting Inno Supps’ other listings, including a CEO position also labeled “remote” despite requiring on-site work in the description.
**LinkedIn Policy Questions**
LinkedIn’s Jobs Policies require that “the primary location of the role, along with any relocation and travel requirements… should be plainly visible within the post.” Job postings must also contain “truthful, accurate, and complete information.”
While Inno Supps disclosed the on-site requirement in the body of the post, the contradictory “remote” label in the headline has raised questions about whether the listing violates the platform’s rules. The posting has since stopped accepting applications, but LinkedIn has not publicly commented on the matter.
Inno Supps has not responded to requests for comment.
The incident highlights growing tension between employers and job seekers over work arrangements. As remote work remains highly sought after, attempts to game visibility through misleading listings risk damaging a company’s reputation far beyond a single bad hire.