Meta is ramping up efforts to جذب content creators back to Facebook with a new incentive program. Announced yesterday, the initiative—called Creator Fast Track—offers creators from Instagram, TikTok, and YouTube guaranteed payments and enhanced reach in exchange for posting on Facebook.
Under the program, eligible creators can earn between $300 and $9,000 over three months, depending on their audience size. To qualify, participants must post 15 original short-form videos (Facebook Reels) each month.
Eligibility requirements include having at least 20,000 followers on Instagram, TikTok, or YouTube, along with a minimum of 30,000 video views in the past 60 days. The program targets newcomers or those returning to Facebook; anyone who has posted a Reel on Facebook within the last six months is excluded.
This move is part of a broader strategy to make Facebook more appealing to creators financially. The company reports that in 2025, it paid out nearly $3 billion through its monetization programs—a 35% increase year over year. Additionally, the number of creators earning over $10,000 annually on the platform rose by more than 30% compared to 2024.
Incentive programs like this aren’t new. Platforms have long used financial perks to attract creators, with a notable surge following last year’s TikTok ban concerns. During that period, Meta reportedly offered payments ranging from $10,000 to $50,000 to encourage TikTok creators to prioritize Instagram content.
Two aspects distinguish the Creator Fast Track program. First, it does not require exclusivity—creators can repurpose existing content as long as it hasn’t been posted on Facebook before. Second, participants receive an algorithmic boost and immediate access to Facebook’s monetization tools, which are usually limited to invite-only users.
While Meta is investing heavily in attracting creators, reports suggest the company is simultaneously considering workforce reductions of 20% or more to help balance rising AI-related costs.