I can spot an AI-written email in two sentences.
It's too smooth. Too safe. It uses words like "leverage" and transitions that glide like butter. But it lacks you. No sauce. No quirks.
I work with leaders on their communication, and I see it constantly: people polish away anything distinctive, then wonder why no one replies. Your pitch deck blends in. Your LinkedIn post could be anyone's. Your newsletter is just noise in a crowded inbox.
Recent data backs this up. AI messages rate higher on professionalism but lower on trust. When a team knows their manager used AI to write a message, only 40% find it sincere. That number jumps to 83% when AI is used for light editing instead.
Sounding professional isn't the same as being effective. Here's how to actually connect.
**1. Just say the thing**
You can write, "We're committed to fostering open dialogue," or you can write, "I want to know what you think about [topic]. Can we talk Thursday?"
The first sounds nice. The second gets an answer.
Jargon fills space; clarity fills needs. Being direct isn't careless. It's respectful. Don't make people work to figure out what you want.
**2. Write to one person**
Forget "my audience." Picture one human.
Maybe it's Jess. It's 11 p.m., she's exhausted, dishes are in the sink, and she has 147 unread emails. She doesn't want more information. She wants help.
A generic sign-off says, "Let me know if you have questions." That's vague.
Writing to Jess says: "If feeding yourself has been hard lately, here are three free resources: five-minute breakfasts, an anti-inflammatory grocery list, and a no-cook dinner template."
Make it easy for them to participate. That's what feels human.
**3. Use AI as a thought partner, not a ghostwriter**
Don't ask AI to write for you. Ask it to think with you.
Dump ten messy ideas into the chat and ask it to rank the top three. Ask, "Where is this weak?" or "Does this sound like I'm talking *at* someone?"
The goal isn't to sound casual or corporate. It's to sound like yourself. Clearer. Sharper. Respectful of their time.
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