📌 What is the $45 K SUV?
The Rivian R2 is a mid-size all-electric SUV designed to be more affordable and mainstream than Rivian’s original lineup (the pricier R1T pickup and R1S SUV).
Rivian officially positioned the R2 to start around $45,000 — significantly lower than its older models (which start closer to ~$75,000+).
💡 Why This Matters for Rivian
Rivian’s future performance hinges a lot on the success of the R2:
1. Expanding Market Reach
The R2 brings Rivian into a more competitive price bracket against mainstream EVs like the Tesla Model Y and other mid-size electric SUVs.
It’s meant to attract buyers who think Rivian’s first products were great but too expensive — essentially broadening Rivian’s customer base.
2. Reducing Production Costs
Rivian has streamlined its platform and supply chain to make the R2 cost less, helping the automaker get closer to profitability.
Producing the R2 at its Illinois plant (and eventually at capacity expansions) is part of that cost-reduction and scaling strategy.
3. Timing and Launch
Rivian plans to begin deliveries in mid-2026, making the R2 critical to short-term sales momentum.
The initial “Launch Edition” likely won’t be the base $45K version — higher trims (with dual-motor AWD) may come first, with the pure base model arriving later.
🚗 What the R2 Offers
Across independent reports and Rivian’s specifications:
Range: Estimated 300+ miles per charge on select configurations.
Configurations: Expected with single-motor RWD, dual-motor AWD, and tri-motor AWD options.
Tech: Includes a modern infotainment setup and advanced driver-assistance hardware, and Rivian is building in next-gen AI and autonomy capability over time.
Charging: Compatible with both CCS and Tesla’s NACS charging standard.
📉 Why It’s a Gamble
Rivian has had a rough stock performance since its IPO, with heavy cash burn on early models and plant investments. The R2 is seen internally and by analysts as central to turning that trajectory around.
If the R2 doesn’t hit demand targets (or if actual average selling prices end up much higher than $45K), Rivian could face continued financial strain. But if it succeeds, the R2 could redefine Rivian’s footprint away from expensive outdoor luxury EVs toward broader consumer adoption.
Rivian's share price has plunged about 85% since going public in 2021. Now, the EV maker is betting its future on a new vehicle: Rivian R2, a midsize SUV for $45,000. Founder and CEO, RJ Scaringe, gives CNBC’s Robert Ferris an exclusive look at the new, more affordable electric vehicle, hoping to turn the company around and compete with the likes of Tesla.