Want to cop Bad Bunny's Super Bowl look? It'll cost you — maybe as much as $35,000. Some employees at Zara's parent company, Inditex SA are hitting eBay and Vinted to sell similar shirts they received after the game, along with thank-you notes from Bad Bunny himself. Zara dressed Bad Bunny and all of his dancers and musicians for the high-profile show, highlighting what Bloomberg calls the brand's "growing cultural reach in the U.S." as it looks to abandon its fast-fashion roots.
With consumers looking to cut sugar from their diets and costs at the grocery store, Coca-Cola delivered mixed quarterly results on Tuesday. The beverage giant beat earnings estimates by two cents a share and slightly missed on revenue. Its traditional soda business was flat, mirroring stagnation at rival Pepsi, but Coke's water, sports, coffee, and tea divisions outperformed the rest of the portfolio. Surging interest in healthier drink options led to 14% growth in the company's Zero Sugar brand, as Coca-Cola forecast modest growth in 2026.
ACTIVIST INVESTOR PRESSURE

'MEANINGFUL ENHANCEMENTS'


UNCERTAINTY AROUND DISCOVERY GLOBAL

Sunday night’s Super Bowl and Bad Bunny fell short of setting records for most-watched U.S. broadcast and halftime show.
Seattle’s 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen’s Big Data + Panel rating system.
That fell short of the 127.7 million U.S. viewers that tuned in for Philadelphia’s 40-22 victory over Kansas City last year on Fox.
However, Super Bowl 60 is the most-watched program in NBC history. The network is celebrating its 100th anniversary this year.
Bad Bunny’s halftime show averaged 128.2 million viewers from 8:15-8:30 p.m. Eastern. That would make it the fourth-most watched halftime behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024).
Peak audience sets U.S. record
The audience for the game peaked at 137.8 million viewers during the second quarter (7:45-8 p.m. Eastern), which is a record. That surpassed the previous mark of 137.7 million during the second quarter of last year’s Super Bowl.
This year’s audience ended a streak where the last four Super Bowls had experienced audience increases. It is the fifth straight year the game has averaged over 100 million viewers.
After three straight years of Super Bowls that came down to the final minute, the last two have lacked excitement.
Sunday’s game was the second in Super Bowl history in which a touchdown had not been scored in the first three quarters. Seattle was up 12-0 going into the final 15 minutes.
Last year’s game was decided in the first half as Philadelphia built a 24-0 lead en route to a 40-22 victory.
Bad Bunny vs. Kid Rock
The Turning Point USA halftime show featuring Kid Rock peaked at 5 million at one point on YouTube.
Nielsen did not measure any of the YouTube live stream viewership. Of the linear networks that carried it, the only one Nielsen measures is the broadcast network Charge! Full Nielsen ratings for the prior week will be released on Wednesday.
According to YouTube figures, though, there have been 21,208,583 views of the alternate halftime show through Tuesday night, according to the conservative organization’s page. Bad Bunny’s show has already had 61,311,972 views.
Halftime show on social media
Total social media consumption of Bad Bunny’s halftime show set a record of 4 billion views after the first 24 hours, according to the NFL and Ripple Analytics. That is a 137% increase over last year.
The social media figures include fans, owned platforms, broadcast partners, and influencers.
The NFL said over 55% of all social views came from international markets.
Full global viewership for the halftime show is expected to be available early next week.
Spanish audience record
Telemundo averaged 3.3 million viewers, making it the most-watched Super Bowl Spanish-language broadcast in the United States. The Super Bowl has been televised in Spanish in the U.S. since 2014.
The audience peaked during the halftime show, averaging 4.8 million viewers — also making it the most-watched Super Bowl halftime in Spanish-language history.
Olympics benefit from the Super Bowl
NBC’s “Primetime in Milan” Olympic show, which featured the women’s downhill and team figure skating events, averaged 42 million viewers, the network’s largest Winter Olympics audience since Day 2 of the 2014 Sochi Games.
It was a 73% increase from the Olympics show after Super Bowl 56 (24.3 million).
“The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo, and provided an unprecedented lead-in to our Primetime in Milan coverage,” NBC Sports President Rick Cordella said in a statement. “The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech, and announce teams who delivered best-in-class presentations for our viewers, stations , and partners.”
Other NFL figures
The NFL playoffs averaged 37 million viewers the first three weekends, up 5% from last year and the second-most watched in the last 10 years.
That followed a regular season that averaged 18.7 million, the second-highest since audience averages began being kept in 1988. It was a 10% increase from last season.
The **latest developments** on the Jeffrey Epstein files, as of February 11, 2026, center on the massive release of documents by the U.S. Department of Justice (DOJ) under the **Epstein Files Transparency Act** (signed into law by President Trump on November 19, 2025).
Key Recent Events
- On **January 30, 2026**, the DOJ published a major batch of over 3 million additional pages (bringing the total released to nearly **3.5 million pages**), along with more than **2,000 videos** and **180,000 images**. These come from sources like Epstein's Florida and New York cases, Ghislaine Maxwell's case, investigations into Epstein's death, and related FBI/Inspector General probes. The files include court records, emails, financial documents, photos, videos, and more. The DOJ maintains this complies with the Act, though it identified over 6 million potentially responsive pages total, leading to questions about withheld portions.
- Some documents were temporarily removed shortly after release when victims identified themselves or their information in unredacted form, prompting further redactions for privacy.
- On or around **February 9-10, 2026**, lawmakers (including Reps. Ro Khanna (D-CA) and Thomas Massie (R-KY)) accessed **unredacted versions** of many files for review. This led to bipartisan criticism that the public releases had "inappropriate" or excessive redactions shielding certain individuals. Pressure from Congress resulted in the DOJ un-redacting additional names in some documents.
- Notable unredacted or highlighted names in recent coverage include billionaire Les Wexner (Victoria's Secret founder, labeled in some files as a potential co-conspirator), Epstein's assistant Lesley Groff, French modeling agent Jean-Luc Brunel (deceased), and others. Some lawmakers, like Rep. Khanna, publicly named additional "wealthy, powerful men" whose identities had been shielded.
- On **February 9 or 10, 2026**, Ghislaine Maxwell (convicted sex trafficker and Epstein associate) invoked her **Fifth Amendment** rights during a closed-door congressional deposition, refusing to answer questions amid the files' fallout. She reportedly offered to testify in exchange for clemency in prior contexts, but declined here.
- Other revelations from the latest batch include deeper-than-previously-known ties between Epstein and scientists (e.g., consultations on publications, visas, and funding), as well as mentions of prominent figures like Donald Trump, Bill Clinton, Elon Musk, and Commerce Secretary Howard Lutnick (who confirmed a 2012 lunch visit to Epstein's island but denied wrongdoing). No major new criminal allegations against these figures have emerged from the releases.
Ongoing Issues
- Criticism persists over partial compliance: Lawmakers and some media outlets note that roughly half the identified materials may still be withheld or heavily redacted, with debates about protecting victims vs. full transparency.
- The files are publicly accessible via the DOJ's Epstein repository (justice.gov/epstein), organized in data sets, though navigating the volume remains challenging (some outlets have published visual guides or infographics).
- No blockbuster "client list" or blackmail evidence has been confirmed in official releases; prior DOJ memos (from 2025) stated no such list exists and Epstein's death was ruled a suicide.
Developments are fast-moving, with journalists and lawmakers continuing to sift through the materials. For primary sources, check the DOJ site directly. If you're looking for specifics on a name, document set, or angle, let me know for more targeted details.

