A’ja Wilson Is TIME’s 2025 Athlete of the Year



A’ja Wilson is the picture of unbridled joy, confidence, and pure dominance. As she steps onto the bus that will take her and her Las Vegas Aces teammates through the streets of the Las Vegas Strip for their championship parade, she’s holding a cocktail glass filled with a pink slushy, a pink Stanley tumbler, and a tambourine. She’s shaking that tambourine, just like she did when she was a child in her South Carolina Baptist church. Today, it’s not during a sermon—today, she’s celebrating yet another WNBA championship with her Aces team, marking their third title in four years.

This moment is more than just a parade. It's the culmination of one of the most incredible seasons in basketball history. At 29, Wilson is now the first player in WNBA or NBA history to win a championship, be named Finals MVP, league MVP, and Defensive Player of the Year in the same season. And she’s doing it with flair. Her golden gauntlet, worn in the style of Marvel's Thanos, is inscribed with every honor she earned during the season: Scoring title (her second), 5K (the fastest to 5,000 points in WNBA history), DPOY (her third), MVP (a record fourth), Finals MVP (her second), and Champion (her third). "When you’ve collected everything, that’s Thanos," Wilson says with a grin. And boy, did she collect everything this season.

Wilson doesn’t need to trash-talk—she lets her game do the talking. "No one’s ever done what I’ve done," she says. "And I think people really needed to understand that." And yet, she’s not above a little playful petty moment. She posted a meme mocking her critics who called her season a "regression," turning their words into a bold statement on the back of her parade T-shirt: "My regression leads to a championship."



The Rise of the GOAT

For Wilson, it wasn’t just about proving doubters wrong—it was about showing the world who she is. "I’ve been the GOAT since 1996 in my house," she jokes, flashing that iconic post-buzzer-beater grin. And after this season, there’s little doubt that she’s on the path to becoming the greatest of all time. Her record-breaking achievements, including four MVPs before the age of 30 (alongside legends like Bill Russell, Kareem Abdul-Jabbar, and LeBron James), cement her place in history.

However, this season wasn’t all smooth sailing. The Aces were far from perfect at the start, hovering at .500 midway through the year. Yet, as they always do, Wilson and her team found a way to push through, closing out the regular season with a 16-game win streak and eventually sweeping the Phoenix Mercury in the Finals. “Sometimes you’ve just got to get knocked down to get built back up,” Wilson reflects. “It was a wake-up call that I needed.”

A Champion with a Voice

Wilson’s impact goes beyond the court. She's become a vocal leader, especially during the Aces' rocky moments earlier in the season. She used her voice to spark change—calling out her teammates, challenging them to be better, and taking ownership of the team’s direction. After a humiliating 27-point loss to an expansion team, she texted her teammates: If today didn’t piss you off or embarrass you, please don’t bother coming to the arena tomorrow. It was a turning point for the Aces.

Her leadership style is both firm and compassionate. She doesn’t just command respect through her play, but through her actions and the way she treats her teammates. From organizing team outings to setting personal accountability goals, Wilson knows how to bring people together. “You see the consistency of being unselfish,” says teammate Jewell Loyd. "That’s the difference between the different leaders I’ve been around and A’ja."

Breaking Barriers

Off the court, Wilson is shaking up more than just basketball. With endorsement deals with the likes of Google, Chase, PepsiCo, and AT&T, she’s become a global ambassador for women’s sports. Her memoir Dear Black Girls was a best-seller, and her partnership with Nike finally brought her signature A’One shoes to market. She’s the first Black WNBA player to have her own shoe since 2011, breaking a long-overdue barrier for Black women in sports.

“Was it overdue? Absolutely,” Wilson says, reflecting on the lack of representation. "We, as Black women, get shaken. We get swept underneath the rug." But she’s determined to make sure future generations never face that same gap. Her commercial for Nike’s A’One features Black girls playing games, dancing, and celebrating Black Southern culture. Wilson is not just a basketball player; she’s a cultural force.

Empowering the Next Generation

What makes Wilson truly special isn’t just her dominance on the court—it’s the way she uses her platform to empower others. She understands the weight of representation and what it means to be a role model for young Black girls. "It’s very heartwarming,” says Bernice Malcom, a 92-year-old fan who never imagined seeing a women’s basketball team led by a Black woman from the South sell out professional sports arenas. "Other little girls can do that. They don’t have to go and work hard like I did in the cotton fields.”

Wilson is also committed to creating a space for other athletes, especially Black women, to rise. She’s clearing seats at the table for others to join her, making sure that no one is left behind. “When I have these seats at the table,” she says, “I’m clearing space for people to bring their chairs up too.”

A True GOAT Moment

Wilson’s buzzer-beater in Game 3 of the WNBA Finals was the moment she had been waiting for. With 0.3 seconds left on the clock, her shot over two defenders sealed the Aces’ championship victory, giving her the career-defining moment every great player craves. The shot was captured in a stunning photo—reminiscent of Michael Jordan’s iconic “The Shot” from 1998—and instantly became one of the defining images of her career.

Her parents were in the stands, but only her father saw the ball go in. “I was praying for it to work,” says her mother, Eva. “Because I knew if it did not work, she was going to be devastated.” For Wilson, it was "very GOAT-defining"—the shot that cemented her place in the conversation about the greatest players to ever play the game.

The Future: More Rings to Come

So, what’s next for A’ja Wilson? "I think I can do three more," she says of her championship aspirations. She’s focused on improving her ball handling to become even more versatile—adding new layers to her already well-rounded game. And if anyone can reach Michael Jordan’s six championships, it’s A’ja Wilson. "Give me rings. Let me take the picture and really show off who I am," she says.

As she continues to dominate the game, she’s already transcending the sport. Wilson is well on her way to cementing her place not just in the WNBA, but in the global sports conversation. Whether or not she wears six rings one day, she’s already done enough to define herself as the GOAT.


A’ja Wilson is changing the game on and off the court—proving that greatness isn’t just about stats, it’s about impact. With a legacy already in the making, she’s inspiring a new generation of athletes to take up space, break barriers, and redefine what it means to be a champion.

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