Use these to grow your personal brand
Building a strong reputation has always been important.
It is critical to position and land opportunities.
With a personal brand, you can now build that at scale.
However, a lot of people today get lost in tactics & hacks.
Therefore, we can learn a lot from Japanese culture...
Establishing reputation through values rather than vanity.
These principles can apply to building a personal brand:
1. Ikigai (生き甲斐) → Purpose builds presence
↳ Figure out what you do and WHY you do it.
↳ Find your why, and your message becomes magnetic.
2. Kaizen (改善) → Improve a little every day
↳ Reputation builds slowly over time.
↳ Progress > perfection when it comes to building trust.
3. Shoshin (初心) → Stay a student
↳ A learning mindset keeps you evolving always.
↳ People respect those who keep learning in public.
4. Wabi-Sabi (侘寂) → Show the cracks
↳ Perfect brands are honestly forgettable.
↳ Let people see the cracks and connection occurs.
5. Nemawashi (根回し) → Build support before
↳ Quietly lay foundations behind the scenes.
↳ Before launching anything, nurture those relationships.
6. Gaman (我慢) → Endure with dignity
↳ The personal brand game isn't always glamorous.
↳ Your reputation is built in the seasons people don't see.
Western civilisation teaches you to go viral.
Japanese culture teaches you to gain trust.
Honestly, the ideal outcome is both, but that is rare.
(But not impossible!)