'Hybrid creep' is spreading as more companies tighten RTO rules



Remote work advocates face a growing challenge as employers steadily expand mandatory office attendance requirements. This phenomenon, termed "hybrid creep," represents a gradual shift away from flexible work arrangements that became prevalent during the pandemic.

Recent Corporate Policy Changes

Several major corporations have recently increased their in-office requirements. Intel implemented a new policy this month mandating employee presence at least four days per week, up from the previous three-day requirement. Similar policies have been adopted by NBCUniversal, Starbucks, and Bank of New York Mellon Corporation, signaling a broader industry trend.

Survey Findings on Workplace Policy Evolution

Recent research commissioned by Owl Labs surveyed 2,000 full-time U.S. workers and revealed significant changes in workplace policies. Key findings include:

  • Nearly one-third of employers modified their remote or hybrid work policies within the past year
  • 34% of respondents now face requirements to work on-site at least four days weekly
  • This represents an increase from 32% in 2024 and 23% in 2023

Frank Weishaupt, CEO of Boston-based Owl Labs, which coined the term "hybrid creep," characterizes this approach as a "boiling-frog concept." Rather than implementing sudden full-time office mandates, companies are adopting incremental changes to ease the transition.

Strategic Considerations Behind Gradual Implementation

Management experts suggest that employers' measured approach serves multiple strategic purposes. Peter Cappelli, a professor of management at the University of Pennsylvania's Wharton School, notes that current economic conditions make resignation-based workforce reduction less necessary, as voluntary turnover rates have declined.

Companies may be implementing gradual changes to minimize employee resistance and maintain productivity levels. While workers may not be departing at previous rates, reduced flexibility can still impact satisfaction and performance if not managed carefully.

Implementation Challenges and Compliance Issues

The transition back to increased office presence has not been without complications. Amazon's January shift from three to five mandatory office days created logistical challenges, with employees competing for limited desk space and meeting rooms. Similarly, Dell's full-time return-to-office mandate for employees near company locations resulted in inconsistent compliance, with some workers maintaining full schedules while others engaged in minimal "badge scanning" visits.

Employee Response and Adaptation

Despite the trend toward increased office requirements, survey data indicate some employee adaptation to in-person work environments. The percentage of workers preferring four-day office schedules increased from 17% to 21% year-over-year. However, significant resistance remains:

  • Nearly half of surveyed workers report lacking desired workplace flexibility
  • 37% would reject job offers from companies prohibiting flexible work arrangements
  • Employees with caregiving responsibilities for children or elderly family members face particular challenges with full-time office mandates

Employer Motivations and Long-term Implications

Organizations cite several rationales for increased office presence requirements, including enhanced supervision capabilities and improved collaborative opportunities. Andrew Coggins, a management professor at Pace University, suggests that many employers would prefer full five-day office schedules for maximum operational control.

The sustainability of this trend depends on multiple factors, including economic conditions, labor market dynamics, and employee adaptation. While some experts view hybrid creep as potentially signaling the end of flexible work arrangements at certain companies, the ultimate outcome will likely vary by industry and organizational culture.


The emergence of hybrid creep represents a strategic recalibration of workplace policies as companies seek to balance operational needs with employee expectations. As this trend continues to evolve, organizations must carefully consider the implications for talent retention, productivity, and long-term competitiveness in an increasingly complex labor market.

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