Gen Z employees are not motivated by fear-based management, according to shame expert Brene Brown. Instead, they respond better to compassionate, courageous leadership that emphasizes empathy, vulnerability, purpose, and innovation.
Brown, a research professor at the University of Houston, shared these insights on the New York Times podcast The Interview while discussing her book Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit. She argued that while fear-based tactics might produce short-term results, they are unsustainable and increasingly rejected by the new generation entering the workforce.
Brown highlighted that Gen Z workers, in particular, will not respond well to fear for long, preferring leaders who demonstrate courage through vulnerability and supportive guidance. This style of leadership correlates strongly with better company performance, including stock prices, employee retention, and engagement.
Supporting Brown’s view, a 2025 Deloitte survey noted that Gen Z employees expect their managers to provide guidance, motivation, and set boundaries that support work-life balance. Additionally, a 2024 EduBirdie survey found that 37% of Gen Zers see their main goal at work as enjoying their job.
In summary, motivating Gen Z workers requires leaders who lead with empathy, support, and purpose rather than intimidation or fear tactics.