The secret to blowing up on social media...
Creating addictive content.
It’s not just about writing
It’s about writing that pulls people in
Because every viral post has one thing in common
It’s built on human psychology
The best creators know this.
But often won't share it.
That's why I'm sharing the secret sauce with you.
Here are 7 laws to make your content highly addictive:
1. Begin negatively
↳ Pain builds urgency and curiosity
↳ Negative language makes it feel more real
2. Cut the fat
↳ Filler copy kills impact
↳ As they say in South London, "Say les.s"
3. Stand out with numbers
↳ 7, 9, 13 catch attention
↳ Round numbers will just fade into the feed
4. Be emotional
↳ You can do better than “happy”... go for “ecstatic”
↳ Make your audience feel the words
5. Optimise for the scan
↳ Look at this post ;) Short sentences, lots of space
↳ Line breaks aren’t optional; they’re essential
6. Make the sharer the hero
↳ Shareable means deeply interesting and valuable
↳ Let your audience look smart by posting it
7. Use a clear transformation
↳ Don’t just show results...
↳ Show the journey that got you there
Every piece of content is a chance
To stop someone in their tracks
And these 7 laws will do exactly that.
Put them into practice
And watch what happens next.
Which law hits the most? And why?