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The US thrifting sector is experiencing a surge in popularity in 2025, fueled by President Donald Trump’s proposed tariffs on imported goods. As consumers brace for higher prices on new clothing and household items, secondhand shopping has become a go-to solution for budget-conscious Americans, driving growth for thrift stores, resale platforms, and upcycling businesses.
Tariffs Spark Shift to Secondhand
Trump’s tariff plan, outlined during his campaign and reiterated post-election, includes a 20% levy on all imports and up to 60% on Chinese goods. These measures, intended to boost domestic manufacturing, are expected to raise retail prices significantly. Apparel, electronics, and home goods—often imported—are projected to see sharp cost increases, with estimates suggesting a pair of jeans could rise from $30 to $45. As a result, consumers are flocking to thrift stores and online resale platforms like ThredUp, Poshmark, and Depop, where items are immune to tariff-driven price hikes.
Thrifting’s Record Growth
- Retail Surge: The US thrift and resale market grew 11% in 2024 to $35 billion, per IBISWorld, with 2025 projections estimating a 15% jump as tariffs take effect.
- Consumer Trends: A 2025 ThredUp survey found 60% of Americans shopped secondhand in the past year, up from 52% in 2023, with 75% citing cost savings as the primary driver.
- Store Expansion: Goodwill reported a 7% increase in foot traffic in Q1 2025, while Savers opened 12 new locations. Small, independent thrift shops are also thriving, particularly in urban areas.
Businesses Adapt and Innovate
Thrift retailers are capitalizing on the trend by enhancing operations:
- Tech Integration: Platforms like ThredUp and eBay use AI to streamline inventory and personalize shopping, boosting sales. ThredUp’s stock rose 22% in Q1 2025.
- Premium Offerings: Upscale resale chains like The RealReal are seeing demand for pre-owned luxury goods, with sales of secondhand designer bags up 18% year-over-year.
- Upcycling Boom: Small businesses are repurposing thrifted items into custom clothing or decor, with Etsy reporting a 25% increase in upcycled product listings.
Economic and Cultural Drivers
Beyond tariffs, inflation and wage stagnation are pushing consumers toward thrifting, with 40% of Gen Z and Millennials prioritizing secondhand for affordability, per a 2025 Morning Consult poll. Sustainability also plays a role—62% of shoppers cite environmental concerns, as thrifting reduces waste and counters fast fashion’s environmental toll. Social media platforms like TikTok, where #ThriftHaul videos have garnered 3 billion views in 2025, further amplify the trend, especially among younger demographics.
Challenges and Competition
Despite the boom, thrifting faces hurdles. Rising demand has led to higher prices at some thrift stores, with critics noting that popular chains are marking up desirable items, reducing affordability. Competition is also intensifying, as fast-fashion giants like Shein explore resale programs to capture the secondhand market. Additionally, tariff-induced supply chain disruptions could limit donations if consumers buy less new merchandise, potentially straining thrift store inventories.
The thrifting industry is poised for continued growth as tariffs roll out, with analysts predicting the US resale market could hit $50 billion by 2028. However, businesses must navigate pricing pressures and supply challenges to maintain accessibility. For now, thrifting’s blend of affordability, sustainability, and cultural cachet is cementing its place as a mainstay in American retail, offering a tariff-proof haven for savvy shoppers.