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Trump eases auto tariffs burden as Lutnick touts first foreign trade deal


President Donald Trump is approaching the end of the first 100 days of his second term, and it hasn’t unfolded as many investors expected.

Markets cheered after the inauguration of a president who campaigned on sending America’s economy soaring. Instead, the Trump administration’s policies have upended a positive outlook for global growth, sent stocks tumbling to the brink of a bear market, and left investors worldwide questioning the role of US investments as a safe haven.

Over Trump’s first 100 days (which officially end on Wednesday, April 30), stocks have fallen nearly 8%. Stocks started the period stuck in the doldrums, as 2024’s big bull market in technology ran out of steam and investors began to worry about Trump’s tariff threats. More broadly, investors soured on riskier investments and began to gravitate toward more defensive postures. However, the prevailing thinking was that Trump would not move so aggressively that he would tank the stock market.



The picture changed dramatically on the afternoon of April 2, when the scope and scale of new “reciprocal” tariffs announced for dozens of US trading partners stunned investors in the United States and across the globe. Stocks plunged, the dollar and US government bonds slid, and investors sought safety in gold. The “worst since” superlatives that accompanied the market’s declines harkened back to the collapse that accompanied the onset of the COVID-19 pandemic in 2020.

Here’s a look at how Trump’s first 100 days have played out across key markets.

Trump’s Near-Bear Market

Thanks in large part to Trump’s levies against Mexico and Canada in the weeks immediately after his inauguration, US stocks had already been in retreat when Trump unveiled his tariffs. The market dove on April 3, and within days it was down as much as 19.4% (excluding dividends) from its most recent record high set just a month and a half earlier on Feb. 19—only a hair away from the 20% decline that marks a bear market. At that point, the stock market was off to its worst start to the year since March 2020.



This marked a 180-degree turn from the optimistic mood on Wall Street in the immediate aftermath of Trump’s election, which saw investors celebrate the prospect of a pro-growth, pro-business administration.

On April 9, amid back-and-forth headlines and contradictory statements from administration officials, Trump reversed course and delayed many of the levies for 90 days. Even as he left in place a 145% tariff on China, the stock market roared higher amid optimism that Trump would continue to retreat on his most aggressive tariffs. The Morningstar US Market Index heads into Trump’s 100th day up just over 11% from its worst levels.

Volatility Reigns Amid Trade Wars

Investors accustomed to relatively smooth sailing in the markets over the last two years have found themselves in unpleasantly volatile territory. The past month alone brought some of the biggest swings the stock market has seen in years. The US Market Index fell a total of more than 10% over two consecutive sessions in early April, only to soar more than 9% on April 9.

That rally was the largest gain in the broad stock market since October 2008, and saw massive gains in stocks that had been beaten up in the tariff downdraft. Apple AAPL, for example, jumped more than 15% that day, its biggest gain since 1998. Tesla TSLA, whose fortunes have become increasingly intertwined with CEO Elon Musk’s political efforts to cut the federal workforce, surged nearly 23%, its largest one-day jump since May 2013.

Stocks have calmed some since Trump’s reversal, but they remain significantly more volatile compared with the beginning of the year. Ongoing changes to the tariff outlook and concerns about the independence of the Federal Reserve have continued to fuel major swings in equities and other markets.

Reflecting this volatility, the stock market rose 2% or more on 10 out of the 68 days the markets were open, making for 15% of the sessions. In all of 2024, moves that large only happened 3% of the time. Even more dramatically, four of those sessions saw US stocks swing by 3% or more. That happened only once in 2024.

Bond Market Yields Jump on Tariff and Fed Worries

While stocks normally attract most of the attention, in the days after the April tariffs announcement, the normally sleepy world of US government bonds began to raise eyebrows and concerns. Government bond yields fell steadily in the early days of the year, but shot higher in the aftermath of the tariff announcement.

Treasury yields usually fall amid a deteriorating economic outlook as investors seek safety in government debt, since more buyers drive prices up and prices move in the opposite direction of yields. In addition, economists significantly raised the odds of a recession, thanks to the negative impact of policy uncertainty and the tariffs themselves, which would usually send bond prices up and yields down.

Bond fund managers and analysts pointed to several forces driving yields higher. One is the inflationary impact of tariffs. Preston Caldwell, Morningstar’s senior US economist, raised his forecast for the Personal Consumption Expenditures Price Index (the Federal Reserve’s preferred inflation measure) by 0.6 percentage points to 3.0% for 2025 and by 1.3 percentage points to 3.2% in 2026

Many in the bond market also point to a temporary phenomenon of hedge funds and other short-term traders having to sell bonds to raise cash. But most concerning was the idea that global investors have become less confident about the relative safety of the US financial system. That means they’re likely to demand a higher premium to compensate for the risk associated with US government debt, which translates to higher bond yields.

Investors Seek Safety in Gold Amid Tariff Turmoil

As stocks have struggled, some investors have flocked to gold. The precious metal is often treated as a hedge against economic downturns, geopolitical unease, or sticky inflation, and all three of those scenarios have been top of mind for investors these last few months. The price of gold soared from $2,755 an ounce in January to a record high of more than $3,400 an ounce in April as the equities market whipsawed.

The Crypto President’s Crypto Roller Coaster

Crypto boosters were bullish, as Trump, who has proclaimed himself the crypto president, was expected to lighten the regulation of the industry. However, bitcoin prices tumbled for the majority of Trump’s first 100 days, as risk-off sentiment dominated markets, and bitcoin traded more like technology stocks than an alternative to the US dollar.

The popular cryptocurrency has regained some ground following Trump’s 90-day pause on the April 2 tariffs. Overall, bitcoin prices have fallen 9% over the first 100 days of Trump’s second term.

The Stock Rotation Gains Steam

The first days of Trump’s second term also saw the unwinding of the “America First” theme that has dominated the stock market for a decade or more. Even before the major tariff announcement, investors were dipping their toes into international waters, with Chinese and European markets outperforming the US over the first quarter.

Not all of the moves were related to tariffs. In Europe, Trump’s flagging support for Ukraine led governments to rethink defense spending. Most notably, in Germany, this led to the sudden end to the country’s decades-old spending “brake,” which limited its ability to increase defense outlays. That sparked a massive rally in German and other European defense stocks.

And while US equities have struggled to regain ground, international markets have fared better in the aftermath of Trump’s tariff announcement.

Investors haven’t only rotated out of the US market; they’ve also rotated within it. A deteriorating outlook for growth and inflation has dented the performance of nearly every sector this year, with one notable exception: consumer staples.

This is the lone category that has posted a meaningful gain during Trump’s first 100 days. Consumer staples stocks tend to have less exposure to tariffs than their discretionary counterparts, and they have proved a relative safe haven as other sectors struggle. Consumer staples have gained nearly 4% since Trump took office in January.

Diversification Worked

Amid the dramatic headlines and market turmoil, there was one market trend that was perhaps most important to investors: Diversified portfolios were better at riding out the storm.

Even as the bond market shuddered in April, fixed-income markets continued to insulate investors against the worst of the stock market’s losses. The Morningstar US Moderate Target Allocation Index, which contains a diversified mix of 60% equities and 40% bonds and was designed as a benchmark for a classic 60/40 portfolio, has lost 2.1% over Trump’s first 100 days, compared with 8% losses for the total US stock market index.

Merck plans to spend $1 billion on a new facility in Delaware, joining other pharmaceutical giants in making significant investments in the U.S. as the White House mulls imposing tariffs on the sector, The Wall Street Journal reports. The plant will manufacture a new version of Merck’s Keytruda drug, becoming the first U.S.-based site to produce the top-selling cancer medication in-house. The move follows announcements from Eli Lilly, Novartis, and Roche, which plan to allocate billions toward U.S.-based manufacturing.

Americans’ confidence in the economy slumped for the fifth straight month to the lowest level since the onset of the COVID-19 pandemic as anxiety over the impact of tariffs takes a heavy toll.

The Conference Board said Tuesday that its consumer confidence index fell 7.9 points in April to 86, its lowest reading since May 2020. Nearly one-third of consumers expect hiring to slow in the coming months, nearly matching the level reached in April 2009, when the economy was mired in the Great Recession.

The figures reflect a rapidly souring mood among Americans, most of whom expect prices to rise because of the widespread tariffs imposed by President Donald Trump. About half of Americans are also worried about the potential for a recession, according to a survey by The Associated Press-NORC Center.

“Rattled consumers spend less than confident consumers,” said Carl Weinberg, chief economist at High Frequency Economics, in an email. “If confidence sags and consumers retrench, growth will go down.”

A measure of Americans’ short-term expectations for their income, business conditions, and the job market plunged 12.5 points to 54.4, the lowest level in more than 13 years. The reading is well below 80, which typically signals a recession ahead.

How this gloomy mood translates into spending, hiring, and growth will become clearer in the coming days and weeks. On Wednesday, the government will report on U.S. economic growth during the first three months of the year, and economists are expecting a sharp slowdown as Americans pulled back on spending after a strong winter holiday shopping season.

And on Friday, the Labor Department will release its latest report on hiring and the unemployment rate. Overall, economists expect it should still show steady job gains, though some forecast it could report sharply reduced hiring.

The stark decline in consumer confidence also likely reflected the sharp swings in stock and bond prices that roiled financial markets earlier this month. While all age groups and most income brackets reported lower confidence, the decline was steepest among households earning more than $125,000 and among consumers 35 to 55 years old.

Though major U.S. markets rebounded over the past week, the S&P 500 is still down 6% for the year and the Dow Jones has lost 5%. The growth-heavy Nasdaq is down 10% in 2025.

The Conference Board said that mentions of tariffs in write-in responses reached an all-time high this month, with the duties on the top of consumers’ minds. Trump has imposed a tariff of 10% on nearly all imports, as well as a huge 145% tariff on most goods from China. He has imposed separate import taxes on steel, aluminum, and cars.

More Americans are also now worried that the economy could tip into a recession, with the proportion of consumers expecting a downturn in the next 12 months reaching a two-year high.

Fewer consumers said they were planning to buy a home or car in the next six months. Sales of previously occupied U.S. homes slowed last month in a lackluster start to the spring homebuying season as elevated mortgage rates and rising prices discouraged those looking.

And Americans also said they would spend less on services. The proportion of Americans planning an overseas vacation in the next six months fell to 16.4%, down from 24.1% in December. And the proportion of consumers planning to spend more on dining out plummeted by nearly the most on record in April, the Conference Board said.

 U.S. President Donald Trump signed a pair of orders on Tuesday to soften the blow of his auto tariffs with a mix of credits and relief from other levies on materials, and his trade team touted its first deal with a foreign trading partner.

The developments helped ease some investor worries about Trump's erratic trade policies. The president visited Michigan, the cradle of the U.S. auto industry, just days before a fresh set of 25% import taxes was set to kick in on automotive components.
The trip, on the eve of his 100th day in office, came as Americans take an increasingly dim view of Trump's economic stewardship, with indications his tariffs will weigh on growth and could drive up inflation and unemployment.
In his latest partial reversal of tariff policies, the Republican president agreed to give carmakers two years to boost the percentage of domestic components in vehicles assembled domestically.
It will allow them to offset tariffs for imported auto parts used in U.S.-assembled vehicles equal to 3.75% of the total value of the Manufacturer’s Suggested Retail Price of vehicles they build in the U.S. through April 2026, and 2.5% of U.S. production through April 30, 2027.
Auto industry leaders had lobbied the administration furiously during the weeks since Trump first unveiled his 25% tariffs on imported vehicles and auto parts. The levies, aimed at forcing automakers to reshore manufacturing domestically, had threatened to scramble a North American automotive production network integrated across the U.S., Canada, and Mexico.
It offers the industry a "little relief" as companies invest in more U.S. production, Trump said as he left Washington for Michigan. "We just wanted to help them ... if they can't get parts, we didn't want to penalize them."
The White House said the change will not affect the 25% tariffs imposed last month on the 8 million vehicles the United States imports annually.
Autos Drive America, a group representing Toyota Motor, Volkswagen, Hyundai, and nine other foreign automakers, said Trump's order provided some relief, "but more must be done in order to turbocharge the U.S. auto industry."

MORE TARIFF UNCERTAINTY

Candace Laing, president of the Canadian Chamber of Commerce, said the tariff fix fell short of what companies in the deeply integrated North American industry needed.
"Only an end to tariffs provides real relief. Ongoing ups and downs perpetuate uncertainty, and uncertainty drives away business for both Canada and the U.S," she said in a statement.
The uncertainty unleashed across the auto sector by Trump's tariffs remained on full display Tuesday when GM pulled its annual forecast even as it reported strong quarterly sales and profit. In an unusual move, the carmaker also opted to delay a scheduled conference call with analysts until later in the week, after the details of tariff changes were known.
Meanwhile, U.S. Commerce Secretary Howard Lutnick told CNBC he had reached a deal with one foreign power that should permanently ease the "reciprocal" tariffs Trump plans to impose. Lutnick declined to identify the country, saying the deal was pending local approvals.
"I have a deal done ... but I need to wait for their prime minister and their parliament to give their approval," he said.
White House officials had no further comment on the country in question, but Trump struck an upbeat tone about a deal with India, telling reporters: "India is coming along great. I think we'll have a deal with India."
Lutnick's comments helped further lift stock prices that had been battered by Trump's moves to reshape global trade and force goods makers to shift production to the U.S. The benchmark S&P 500 Index (.SPX), opens new tab closed 0.6% higher for a sixth day of gains, its longest streak of gains since November.

WRONG ON EVERY PREDICTION

Trump and his team aim to strike 90 trade deals during a 90-day pause on his reciprocal tariffs announced earlier in April. His administration has repeatedly said it was negotiating bilateral trade deals with dozens of countries.
A chief Trump goal is to bring down a massive U.S. goods trade deficit, which shot to a record in March on a surge of imports aimed at front-running the levies.
Trump's aggressive trade stance has cascaded through the global economy since his return to office in January, and the 90-day pause was unveiled after fears of recession and inflation sent financial markets into a tailspin.
Easing the impact of auto levies is Trump's latest move to show flexibility on tariffs, which have sown turmoil in financial markets, created uncertainty for businesses, and sparked fears of a sharp economic slowdown. A Reuters/Ipsos poll published Tuesday showed just 36% of respondents approve of his economic stewardship, the lowest level in his current term or in his 2017-2021 presidency.
Meanwhile, the U.S. will release the first quarterly report on U.S. gross domestic product during Trump's term on Wednesday. It is expected to reflect a large drag from his tariffs, mostly from a record surge in imports as companies and consumers front-loaded purchases of foreign goods to try to beat the new levies. The economy is expected to have expanded at a 0.3% annualized rate from January through March, according to a Reuters poll of economists, down from 2.4% in the final three months of 2024.
American and global companies are increasingly sounding the alarm about the tariffs' effects on their ability to plan.
UPS (UPS.N), opens new tab on Tuesday, said it would cut 20,000 jobs to lower costs, while U.S. ketchup maker Kraft Heinz (KHC.O), opens new tab,b and Swedish appliances maker Electrolux (ELUXb.ST), opens new t,ab were among companies citing tariff headwinds.
About 40 companies worldwide have pulled or lowered their forward guidance in the first two weeks of the first-quarter earnings season, a Reuters analysis showed.
"Every single prediction has been proved to be wrong," Yannick Fierling, Electrolux CEO, told Reuters. "I'm surprised if people are claiming they have a view on where tariffs are going."

In its earnings release today, UPS says it will cut 20,000 operations jobs in 2025 and close 73 buildings by the end of June as it expects more declines in parcel volumes.






UPS had decided in January to reduce the number of packages it takes from Amazon, saying that it wants to cut down the number of unprofitable packages that were unhealthy for its network, but keep more profitable ones like returns and other seller-fulfilled parcels. UPS added that it wants to be less reliant on labor and to invest in more automation.

The parcel giant also declined to update its previous full-year outlook amid macroeconomic uncertainty and tariff changes.

“Current consumer sentiment is down from where it was at the beginning of the year,” said UPS CEO Carol Tomé.

Customers who import goods are still considering options. Small businesses that source solely from China are facing more difficulties. UPS says it expects ~a 25% fall in demand in the China to U.S. trade lane.

But that could be offset by higher demand in China to non-U.S. lanes and from non-China to U.S. lanes. When tariffs were implemented during Trump's first administration, UPS said its international business actually grew.
Audio-streaming giant Spotify beat expectations in the first quarter, adding subscribers despite higher prices and economic headwinds. Monthly active users grew 10%, to 678 million, and premium subscribers jumped 12%, to 268 million. Spotify's profit for the quarter came in around $250 million. The company was boosted by a move into audiobooks. Another area of growth: podcasting. The company paid over $100 million to podcasters in the quarter, as it continues its push to compete with YouTube.
Starbucks just announced Q2 results and updates on its "Back to Starbucks" plan. More to come tomorrow, but some figures for now:

Global same-store sales declined 1 percent, driven by a 2 percent drop in comparable transactions (traffic), partially offset by a 1 percent increase in average ticket.

North America same-store sales fell 1 percent, with ticket up 3 percent. U.S. same-store sales dropped 2 percent on a 4 percent decline in traffic and a 3 percent increase in average ticket. A year ago, U.S. and North America comps fell 3 percent on a 7 percent drop in traffic. So roughly 5 percent down on a two-year view for same-store sales and 11 percent for traffic. Sequential quarter-to-quarter improvement, however, after North America and U.S. comps declined 4 percent in Q1 2025 on negative traffic of 8 percent.

Starbucks opened 213 net new stores in Q2, ending the period with 40,789 locations, split 53 percent company-operated and 47 percent licensed. The U.S. and China comprised 61 percent of the global portfolio, with 17,122 and 7,758 stores, respectively.

Consolidated net revenues increased 2 percent to $8.8 billion.

“My optimism has turned into confidence that our 'Back to Starbucks' plan is the right strategy to turn the business around and to unlock opportunities ahead,” CEO Brian Niccol said. “Improving transaction comp in a tough consumer environment at our scale is a testament to the power of our brand and partners getting 'Back to Starbucks.' We are on track, and if anything, I see more opportunity than I imagined."
China's factory activity contracted at the fastest pace in 16 months in April, a factory survey showed on Wednesday, keeping alive calls for further stimulus as Donald Trump's "Liberation Day" package of tariffs snapped two months of recovery.
The reading contrasts with Chinese officials' conviction that the world's second-largest economy is well placed to absorb the U.S. trade shock and suggests domestic demand remains weak as factory owners struggle to find alternative buyers overseas.
Manufacturers had been front-loading outbound shipments in anticipation of the duties, but the arrival of the levies has called time on that strategy, putting pressure on policymakers to finally address rebalancing the economy.
China's official purchasing managers' index (PMI) fell to 49.0 in April versus 50.5 in March, according to the National Bureau of Statistics (NBS), the lowest reading since December 2023 and missing a median forecast of 49.8 in a Reuters poll.
The non-manufacturing PMI, which includes services and construction, fell to 50.4 from 50.8, but remained above the 50-mark separating growth from contraction.
"The sharp drop in the PMIs likely overstates the impact of tariffs due to negative sentiment effects, but it still suggests that China’s economy is coming under pressure as external demand cools," Zichun Huang, China Economist at Capital Economics, said. "Although the government is stepping up fiscal support, this is unlikely to fully offset the drag, and we expect the economy to expand just 3.5% this year."
U.S. President Trump's decision to single Beijing out for import duties of 145% comes at a particularly difficult time for China, which is struggling with deflation due to sluggish income growth and a prolonged property crisis.
Beijing has largely relied on exports to shore up the fragile economic recovery since the end of the pandemic and only began to take steps to boost domestic demand more earnestly late last year.
Zhao Qinghe, an NBS statistician, said the drop was largely down to "sharp changes in (China's) external environment," in a note accompanying the release.
A separate private sector survey also released on Wednesday showed a sharp fall in new export orders and overall factory activity slowing.
Analysts expect Beijing to deliver more monetary and fiscal stimulus over the coming months to underpin growth and insulate the economy from the tariffs.
China has repeatedly denied it is seeking to negotiate with the U.S. a way out of the tariffs, and appears to instead be betting that Washington makes the first move. As such, Beijing has advanced this year's stimulus plans to mitigate the economic pain of losing, at least temporarily, its biggest customer.
On Monday, the vice head of China's state planner said the National Development and Reform Commission (NDRC) would roll out new policies over the second quarter in line with the prevailing economic conditions of the time.
That followed pledges by the Communist Party's elite decision-making body, the Politburo, on Friday to support firms and workers most affected by the duties.
The general consensus among China observers is that a second trade war with the U.S. will significantly weigh on growth, but the NDRC's Zhao Chenxin said he was confident the country would achieve its 2025 economic growth target of around 5%.
The International Monetary Fund, Goldman Sachs, and UBS all recently revised down their economic growth forecasts for China over 2025 and into 2026, citing the impact of U.S. tariffs - none of them expect the economy to hit Beijing's official growth target.
Amazon nearly went to battle with the White House over tariffs, but reportedly, one phone call between President Trump and Jeff Bezos prevented it.

The web retailer was reportedly preparing to list how tariffs changed product prices online, but once that was raised to White House officials, they slammed it and called it a "hostile and political" act.

Shares of Amazon dropped after those comments, but then Amazon came out and clarified that this plan was never approved and wasn't going to happen.

The stock rebounded after that report emerged.

Multiple news outlets have since reported that the president called Bezos to express his views on the matter, and then the whole thing was scrapped internally.

I have no idea how much of this is actually true, but it's the latest signal as to just how sensitive consumers and Wall Street are to updates on tariffs.
 U.S. President Donald Trump on Tuesday approved additional relief for domestic automakers from his 25% vehicle and auto parts tariffs set in motion less than a month ago, saying it would help the industry to move more production back to the U.S.
Trump's latest orders mark the latest softening of his multi-layered tariff assault on trading partners as he seeks to negotiate deals aimed at lowering other countries' trade barriers to U.S. exports.
Earlier this month, Trump's administration exempted smartphones, computers, and other electronics largely made in China from triple-digit tariffs at least temporarily.
Here's what's in Trump's latest proclamation and executive order on auto tariffs.

ENDS AUTOS TARIFF 'STACKING'

Trump has ordered that autos and auto parts subject to his new 25% Section 232 auto tariffs will no longer be subject to other 25% tariffs that he has imposed on steel and aluminum or on Canadian and Mexican goods related to the U.S. fentanyl crisis.
But the order specifies that other tariffs, including Trump's duties on Chinese goods that have reached 145%, would still apply, as would the longstanding 2.5% "Most Favored Nation" tariff rate for automotive imports.

CREDIT FOR U.S. VEHICLE ASSEMBLY

The Trump administration will also offer automakers a credit of 3.75% of the total Manufacturer's Suggested Retail Price value of all vehicles assembled in the U.S. from April 3, 2025, through April 30, 2026, that can be applied to an equal amount of duty-free parts imports, except from China.
For each $50,000 vehicle built in the U.S., an automaker would be able to import $1,875 worth of parts duty-free.
The vehicle credit drops to 2.5% for the second year, to April 30, 2027, then disappears altogether as an incentive for automakers to return parts production to the U.S.
The percentages reflect the duty owed when a 25% tariff is applied to 15% of the value of a U.S.-assembled vehicle in the first year and 10% in the second year.
Vehicles assembled in Canada and Mexico are not eligible for the credit.

RATIONALE

Trump's order said the revised tariffs "will more quickly reduce reliance on foreign manufacturing and importation of automobiles and automobile parts (and) strengthen United States vehicle assembly operations by encouraging companies to expand domestic production capacity."
It said this was critical from a national security standpoint because it would allow more automotive research and development by American-owned automotive manufacturers into "cutting edge technologies that are essential to the United States defense industrial base and our military superiority."
President Donald Trump’s Feb. 11 executive order violates the Constitution, a group of labor unions, local governments, and nonprofits claim in a lawsuit filed Monday in federal court. The order, which mandated that federal agencies work with Elon Musk’s DOGE to trim their existing workforce and limit hiring, requires congressional authority that the president did not obtain, the lawsuit says. Plaintiffs include the American Federation of Government Employees, which represents more than 800,000 federal workers.
 If an angry trading partner wanted to go for U.S. President Donald Trump’s jugular, its head of state might make a speech something like this: “My fellow citizens, for years our nation has been looted and pillaged by American banks, tech giants, and law firms. The United States has ransacked our universities and hollowed out our entertainment industry. Our wonderful software engineers, advertising copywriters, and insurance specialists have suffered greatly. All that stops today. I will shortly be imposing reciprocal charges on imports of U.S. services, just as the U.S. has threatened tariffs on goods we export. Today will forever be remembered as Retaliation Day.”
This scenario, while highly implausible, contains a serious point. Trump’s assault on American trading partners has exposed a weak flank in services. The president and his advisers are fixated on ending the country’s supposed disadvantage when it comes to trade in goods. His administration’s “reciprocal” tariffs, now on hold until at least early July, punish countries that send more electronics, agricultural products, and other items to the United States than they buy in return. Yet in services, it is the United States that often has the upper hand. The imbalance creates an opportunity for other countries to retaliate against Trump, and creates a vulnerability for American technology groups and financial institutions.
Services dominate the U.S. economy, accounting for more than 70% of the country’s economic activity, opens new tab last year, according to the Bureau of Economic Analysis. Much of that stays inside the country: you cannot, as trade economists are fond of pointing out, export haircuts. Nevertheless, a decent chunk crosses the border. Last year, the United States exported services worth $1.1 trillion to the rest of the world, while importing $812 billion. The U.S. trade surplus in services has exceeded $200 billion every year for over a decade. That’s very different from the picture in goods, where the U.S. last year received items worth $3.3 trillion from other countries, while shipping $2.1 trillion in products abroad.
Columns showing the value of US services exports, imports, and surplus from 1999 to 2023
Columns showing the value of US services exports, imports, and surplus from 1999 to 2023
Measuring services trade is inevitably fuzzy. It is easier to track smartphones or soya beans than to monitor the movements of tax advisers or Hollywood movies. Foreign students and tourists spending money in the United States, for example, count as exports of U.S. services. Robert Lighthizer, who was U.S. Trade Representative during Trump’s first term in office, argues that a significant chunk of the country’s services surplus consists of royalties for intellectual property. “Royalty payments are often part of a U.S. tax-avoidance scheme that has no positive effect on our employment or the well-being of our country,” he wrote in “No Trade is Free, opens new tab: Changing Course, Taking on China, and Helping America’s Workers.”
However, there is also evidence that the trade statistics understate the global power of American services. Most big U.S. multinational companies have subsidiaries overseas that supply local clients. These entities disguise the fact that much of the value embedded in a software package, medical treatment, or television series originated elsewhere.
To capture this activity, the U.S. Bureau of Economic Analysis calculates how much U.S. multinationals collect from overseas buyers through local subsidiaries, and how much the U.S. units of foreign firms gather from stateside customers. This “hidden” services trade is substantial: U.S. companies charged more than $2 trillion for services through overseas affiliates in 2022 - the last year for which data is available - while their foreign-owned counterparts earned about $1.5 trillion in the United States. Combine these “hidden figures” with the official trade data, and the U.S. surplus in services could be roughly three-quarters of the size of the U.S. goods deficit that Trump considers so unfair.
Line chart of services trade by US and foreign multinational firms
Line chart of services trade by US and foreign multinational firms
Regardless of the accounting details, it’s clear that fund managers like BlackRock (BLK.N), opens new tab, consultancies such as McKinsey, and software giants like Microsoft (MSFT.O), opens new tab depend heavily on international markets. Other countries could therefore deploy Trump’s hostile trade tactics against the United States on services. Simon Evenett and Fernando Martin Espejo of Global Trade Alert opened a new tab, took the formula the Trump team used to calculate reciprocal tariffs, and applied it to services trade. Using this logic, countries that receive more services from the United States than they send in the other direction would be justified in wielding tariffs. Brazil could charge a levy of 148%, the authors reckon, while China would justify a 70% duty. Canada and Switzerland could impose tariffs of 32% and 31%, respectively, on U.S. services imports.
To be clear, this is not going to happen. For one, the Trump team’s formula is crude and silly. It is also much harder to devise a tariff on service imports than it is to slap an extra charge on automobiles or semiconductors as they arrive in the country. Yet governments have other ways of making life difficult for U.S. software, media, or financial companies. Europe, which has the biggest services trade deficit with the United States, could find new ways to whack tech firms like Google owner Alphabet (GOOGL.O), opens a new tab, and Meta Platforms (META.O), opens a new tab. France, Britain, Poland, and others already tax big tech firms’ local revenue. China limits the distribution of Hollywood movies, and others may follow suit. Regulators could demand that local subsidiaries of U.S. financial firms hold more capital or raise the bar for new licences. Governments can also squeeze U.S. groups by favouring local providers for state contracts.
An area chart showing the regional breakdown of US services trade surpluses
An area chart showing the regional breakdown of the US services trade surpluses
Such measures might invite further retaliation. They would also dash any hopes among big U.S. services providers that Trump’s trade onslaught will eventually help to remove cross-border frictions. For example, Google has long pressured South Korea to give it access to detailed mapping data used by local rivals. Meta founder Mark Zuckerberg has criticised the EU's digital rules. However, the Trump administration seems more focused on reviving domestic manufacturing of ships, computer chips, and other products it deems vital for national security. Boosting American services abroad appears to be a lower priority.
Trump often suggests that massive American consumption of foreign goods gives him the upper hand in trade negotiations, since foreign firms cannot contemplate life without access to the world's largest economy. But as Evenett, a professor at IMD Business School, told Reuters Breakingviews' The Big View podcast, which opens a new tab, the global success of U.S. services companies is also a weak spot. “They have built fantastic businesses abroad, which are generating huge amounts of sales and profits, and these affiliates could become targets for retaliation. In that sense, the U.S. really doesn't hold the cards.”

Major orders canceled. Containers of products are left stranded overseas. No roadmap for what comes next.

The Trump administration raised tariffs on goods from China to 145% in early April. Since then, small business owners who depend on imports from China to survive have become increasingly desperate as they eye dwindling inventory and skyrocketing invoices.

President Donald Trump seemed to back down somewhat last week when he said he expected the tariffs to come down “substantially.” That helped set off a rally in the stock market. But for small businesses that operate on razor-thin margins, the back and forth is causing massive upheaval. Some say they could be just months from going out of business altogether.

The Massachusetts family-owned game company

Game makers are particularly susceptible to the tariffs since the majority of games and toys sold in the U.S. are made in China, according to The Toy Association.

WS Game Co., based in Manchester-by-the-Sea, Massachusetts, is a family-owned business that licenses Hasbro board games like Monopoly, Candy Land, and Scrabble and creates deluxe versions of them. Its most popular line of games comes in boxes that look like vintage books and sells for $40.

The company’s games were featured in Oprah’s Favorite Things list in 2024 and sold in 14,000 stores in North America, from big national chains to mom-and-pop stores, said owner Jonathan Silva, whose father founded the company in 2000.

All of WS Game’s production is done in China. The tariffs have brought the past 25 years of healthy growth to a screeching halt.

Over the past three weeks, WS Game has had three containers of finished games, worth $500,000, stranded in China. It lost orders from three of the largest U.S. retailers, totaling $16 million in business. And there’s not much Silva can do about it.

“As a small business, we don’t have the runway or the capabilities to move manufacturing on a whim,” said Silva, who has 22 employees. He said the tariffs have “disrupted our business and put us on the verge of insolvency” and estimates he has about a four-month runway to stay afloat if nothing changes.

“We’re really hoping that cooler heads prevail,” he said.

Artificial flowers in Kentucky

Jeremy Rice co-owns House, a home-décor shop in Lexington, Kentucky, that specializes in artificial flower arrangements for the home. About 90% of the flowers his business uses are made in China.

Rice uses dozens of vendors. The largest are absorbing some of the cost of the tariffs and passing on the rest. One vendor is raising prices by 20% and another by 25%. But Rice is expecting smaller vendors to increase prices by much higher percentages.

The house offers mid-range artificial flowers. A large hydrangea head will retail for $10 to $16, for example. China is the only place where manufacturers higher quality silk flowers. It would take a vendor years to open a factory in a different country or move production somewhere else, Rice said.

Rice ordered his holiday décor early this year. But even after stocking up ahead of the tariffs, he only has enough everyday floral inventory to last two to three months.

“After that, I don’t know what we’re going to do,” he said.

Rice is concerned that the trade war will wipe out a bunch of mom-and-pop stores, similar to what happened in the Great Recession and the pandemic.

“There’s nowhere to turn, there’s nothing to do,” he said.

Tea in Michigan

A tea shop in a Michigan college town is also caught in the middle of the ongoing tariff fight.

“It’s basically just put a big pit in my stomach,” said Lisa McDonald, owner of TeaHaus, located in Ann Arbor, home to the University of Michigan. McDonald has owned TeaHaus for nearly 18 years and sells tea to customers across the U.S.

Americans drank about 86 billion servings of tea in 2024, according to the Tea Association of the U.S.A.. Almost all of that is imported since tea isn’t grown in the U.S. at scale, due to factors ranging from climate to cost.

McDonald's imports loose-leaf tea from China, India, Kenya, Sri Lanka, and other countries. She says her customer base is “from all over the U.S. and the world.” But she worries there is a limit to what they’ll spend. Her premium teas can cost up to $33 for a 50-gram bag.

“I don’t think I can charge $75 for a 50-gram bag of tea, no matter how amazing that tea is,” she said.

McDonald understands Trump’s rationale for wanting to use tariffs to spur U.S. manufacturing, but says it doesn’t apply to the tea industry.

“We can’t grow tea in the U.S. to the extent that we need. We can’t just flip the industry and ‘make tea great again’ in America. It just can’t happen,” she said.

Car accessories in Oklahoma

Jim Umlauf’s business, 4Knines, based in Oklahoma City, makes vehicle seat covers and cargo liners for dog owners and others. To do so, he needs raw materials such as fabric, coatings, and components from China.

Umlauf has explored manufacturing in countries other than China since 2018, when Trump first instituted a 25% tariff on goods from China, but has run into complications. In the meantime, 4Knines absorbs the extra cost, which Umlauf says has limited its growth and squeezed its margins.

Now, the new tariffs make it nearly impossible to do business. The demand is there, but the company can’t afford to bring over more products.

“We only have a limited amount of inventory left, and without some relief, we’ll run out soon,” Umlauf said.

As a small business owner who has worked hard to develop a high-quality brand, create jobs and contribute to the community, Umlauf is frustrated. He has tried to contact the White House and other decision-makers to ask for small business support. But he’s gotten zero response.

“It’s time for policymakers to consider the full impact of trade policies not just on stock prices or global competitiveness, but on the real people running small businesses,” he said.

Prepare to pay more for a pair of Sambas. “All our products” will eventually cost more as a result of tariffs imposed by the Trump administration, sportswear giant Adidas said in a statement Tuesday. Just how much prices will climb remains unclear due to uncertainty about rates. The German brand uses factories in countries facing U.S. tariffs upwards of 40%, and noted it was currently unable to produce almost any of its products in the U.S.

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