Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.
| Company | % who would buy again |
|---|---|
| Rivian | 86 |
| Mini | 77 |
| BMW | 76 |
| Porsche | 76 |
| Tesla | 74 |
| Genesis | 73 |
| Lexus | 73 |
| Subaru | 70 |
Rivian
Mini
Genesis
LexusIt’s interesting to note that Tesla held the #1 spot in last year’s ranking.
At the other end of the spectrum, we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchases.
| Company | % who would buy again |
|---|---|
| Cadillac | 61 |
| Chrysler | 60 |
| Mercedes-Benz | 59 |
| Audi | 59 |
| Jeep | 58 |
| Nissan | 55 |
| Volkswagen | 51 |
| Infiniti | 43 |
At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.
Infiniti dealerships are aware of this alarming trend and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”
