3 AI trends that will shape your workforce in 2024


In 2023, Generative AI experienced significant growth, and as we look into 2024, the Computing Technology Industry Association (CompTIA) has provided insights into the trends that will shape the ongoing AI evolution based on a global survey of over 1,000 tech industry professionals. The key trends for 2024 are as follows:

1. Evolution of AI Workflows: AI is expected to revolutionize workplaces by handling routine tasks, accelerating automation, and restructuring employee roles. However, organizations face challenges in acquiring the necessary data for training large language models, leading them to rely on APIs and open-source solutions. Building AI systems at scale is costly, so companies are likely to leverage existing infrastructure. Additionally, organizing data and reskilling employees will be essential tasks for implementation.

2. AI Integration for Better Business Operations: Over 20% of surveyed firms are actively integrating AI into various technology products and business workflows. This includes using AI for chatbots and virtual assistants to enhance customer service, analyzing customer data with AI algorithms to predict buying patterns, and automating repetitive tasks to optimize workflows. These applications are providing immediate benefits and hold great potential for the future.

3. Governance in Cybersecurity and Data Operations: There is a growing emphasis on governance in cybersecurity, encompassing compliance with governmental regulations and best practices. The shift towards a zero-trust mindset, specialized cybersecurity workforce, and risk management practices are recommended. CFOs and CISOs are encouraged to collaborate in highlighting the role of proper governance in mitigating risks across the organization.

It is also worth noting that cybersecurity threats in the era of AI have been a point of discussion, with concerns about phishing attacks becoming more convincing due to Generative AI. This has increased the attack surface, placing a significant burden on CISOs to innovate quickly, including developing their own solutions beyond those available on the market.  

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