Khaby Lame's Secret To Growing A Fanbase: 'Don't Care About The Follower'


For Lame, silence is golden. TikTok’s million-dollar mime fetches $750,000 to feature a product in a TikTok and Instagram post. Lame, who in 2019 was assembling car filters in a factory outside Turin, now has more than 240 million social media followers and has scored lucrative partnerships with Hugo Boss, State Farm, and Middle East bank QNB. This fall, he was featured as a character in Fortnite, the blockbuster multiplayer video game with more than 230 million monthly players.

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