The Class of 2020 is getting a crash course in pivoting — changing their career outlook, delaying graduation — whatever it takes

New college graduates are entering the worst job market in over a decade with higher competition and lower starting salaries due to coronavirus. For many, it’s caused them to rethink their career path.
The overall unemployment rate was 11.1% in June — that number jumps to 19.8% for those aged 20-24, according to the Bureau of Labor Statistics.
With many businesses struggling to cut costs as revenue shrinks, starting salaries have also suffered. Entry-level jobs now pay an average of $54,585, down from last year’s $59,765, according to talent acquisition software company iCIMS.
Changing career paths
Precious Hardy, a third-year psychology doctoral student at the University of Missouri at Columbia, always planned to become a psychology professor. Once the coronavirus crisis hit, none of that was certain anymore.
Hardy said universities don’t have enough money for the professors they already have.

“It doesn’t look promising because I was scheduled originally to graduate next year,” Hardy said.
Now Hardy has turned to a different path of research in the private sector.
“I still want to be able to be in a job where I feel like I’m still fulfilling my mission” to address educational achievement gaps, Hardy said. “That doesn’t necessarily mean I need to be a professor to do that. I can be a researcher ... and we can find out identifiers that help or hinder student success in academia.”
Hardy isn’t alone in changing career paths in the time of Covid-19. About 28% of students said they are considering changing their career path because of Covid-19, according to a survey by internship-placement service CareerUp. Events-management students and students planning to work for non-governmental organizations or nonprofits were most likely to be considering a change in career direction.
Jake Lane, a 2020 graduate of Florida State University with a degree in risk management, watched his graduation online. During the middle of his last semester, he moved home with his parents and saw all the career fairs get postponed. So, he made a choice to go in a different direction: working at his family business as an e-commerce manager.
“Nobody’s responding or they’re just saying that they can’t hire because so many people are even firing employees that they have now, let alone trying to hire new ones,” Lane said. “So, I figured I might as well try to expand my horizons because, with a business degree, it’s pretty versatile.”
After spending time at home amid the shattered job market his graduating class is facing, Lane was offered a job by his mom. He took the offer — working for his mother’s company, Rinseroo, which produces slip-on showerhead attachments for cleaning and dog washing.
Jake Lane, a 2020 graduate of Florida State University, works at the Rinseroo headquarters in Clarksburg, NJ.
Jake Lane, a 2020 graduate of Florida State University, works at the Rinseroo headquarters in Clarksburg, NJ.
Source: Lisa Lane
Lane acknowledged he’s lucky compared to some of his friends, who have had job offers rescinded and pay cuts brought on by the pandemic.
Going to grad school
Madison Burns graduated from the University of North Carolina at Chapel Hill this year with a degree in statistics and political science.
STEM jobs – in science, technology, engineering, and math – tend to be among the most in-demand. So much so that many people think if you graduate with a STEM degree, you are almost guaranteed a job. But, coronavirus has left no industry unscathed and Burns says she’s worried about her job outlook.
Burns started searching for research or data science positions in September but like so many others, still hasn’t found a job. She said she applies for at least five jobs a day. Several companies have extended their application period and placed her in a waiting pool for when they hire again.
“It’s left myself and a lot of people that I know pretty insecure in their future, like where am I going to be living?” Burns said. “Am I going to have to move back in with my parents? Some people don’t have that option.”
Madison Burns graduated from the University of North Carolina at Chapel Hill, Class of 2020, with a degree in statistics and political science.
Madison Burns graduated from the University of North Carolina at Chapel Hill, Class of 2020, with a degree in statistics and political science.
Source: Abigail Burns
Burns shares a lot of the same worries about coronavirus as other students but she has an added concern: She has cystic fibrosis, putting her at a higher risk for contracting the virus.
All of this has made her seriously consider applying to graduate school.
“I definitely have geared more towards research-oriented jobs because I’ve all but decided I’m going to go back to school just because it seems like the most reasonable escape from whatever recession we’re about to see,” Burns said. “Now if I were to be hired for a data science position I would much rather not go back to school and just start my career, but I am losing confidence that that is an option.”
Delaying graduation
As the senior director of the University of Southern California’s Alumni and Student Career Services, Lori Shreve Blake said she doesn’t see many students outright changing their majors to a new career field. Instead, she’s seeing a trend of students adding on a minor to their degree, increasing their marketability, and delaying their graduation.
Shreve Blake advises students to focus on what transferable skills they can build during the pandemic. Internships, which are sometimes available remotely, are especially critical, she said. Scheduling informational interviews is also easier than ever now because it’s all virtual – no need to figure out how to travel to an interview.
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“I really think for recent grads what’s really important is what story are you going to tell after this pandemic,” Shreve Blake said. “We don’t know when the pandemic is going to end, but we know it will end. And so, this too shall pass. And so what story are you going to tell employers?”
In essence: don’t put the brakes on your job search, she said. Don’t think it’s OK to just take the summer off. Eventually, you will be going to an interview and if one student explains how they took online courses to boost their skills or applied to five jobs per day and you say you took the summer off — who do you think they will hire? Showing initiative — even during a crisis — is important for impressing future employers.
Finding growth areas
Lane wasn’t planning to work for his mom’s company after graduation but said he’s enjoyed working in e-commerce and thinks it is one of the fields that will flourish because of Covid-19.
“E-commerce is kind of huge, especially after this coronavirus because I think people are starting to realize that pretty much anything is possible to do online because everybody’s working remotely,” Lane said. “So I think that e-commerce is going to really start booming after this, so I think having this opportunity is really good.”
While the job market is at its lowest in over a decade, Shreve Blake said students have lived through hard times before during the dot-com bust and the Great Recession.
“I know those people have rebounded, and they turn, as our speaker said last week at the Trojans to Trojans networking day, they ‘turn lemons into lemon bars,’” Shreve Blake said.
Ultimately, Shreve Blake said she thinks this period will make this generation stronger and more resilient.
“I don’t think they have to miss a beat,” Shreve Blake said. “I think they just need to keep moving forward and take the blinders down, stay open to possibilities, stay open to new industries they haven’t thought of before because as college grads, employers want somebody who’s smart, who has a great attitude and who’s willing to learn. And I think if you, at the end of the day, if you have those qualities and you are pursuing, moving forward in life, I think they’ll do fine.”
newly released survey of over 14,000 Generation Z students — defined as being born after 1997 — gave insight into the career motivations of young people and found that Amazon, along with other large tech companies like Microsoft and Google, were among the top ten choices of future employers.
The annual poll was conducted by the National Society of High School Scholars to analyze current employment preferences of high school and college-age students. As the generation that was born into the internet age and seen the rise of social media, STEM-related career fields dominated others.
"With their digital acuity, dedication to advancement, and commitment to positive change, Generation Z seems poised to make its own impact, rewarding those companies and organizations that are willing to engage them in creating solutions to the world’s biggest problems," the researchers wrote.
Professional development remained an important factor for Gen Z, as 72% of respondents said that their first consideration for taking a job is the ability to acquire new skills that would advance their careers.
However, companies that had strong social justice values and diverse workforces were preferred by the students, taking into account how movements like #MeToo and Black Lives Matter have impacted their ambitions and beliefs. Sixty-two percent of those surveyed said it was extremely or very important to have women in leadership positions, and 63% said the same of racial diversity in leadership.
"These social issues have shaped their worldview and made them acutely aware of the injustices of the world around them," the study said. "Unlike past generations, Generation Z does not separate these global challenges from their personal ambitions but rather see them as intertwined and interdependent."
While not as highly rated as Amazon, other Seattle-based companies also made the list of top-picked employers including Boeing, Starbucks, and Nordstrom.
The study considers the economic periods that Gen Z has lived through and how that has impacted their goals. Gen Z has lived through 9/11, the Great Recession, the student loan debt crisis, and now the COVID-19 pandemic that has created record unemployment rates, posing more challenges for recent graduates.
The University of Washington was also among the top preferred colleges for Gen Z, ranking 29th in the study. Washington State University ranked 72nd.