Elon Musk has taken to selling short satin shorts in a jibe at short-sellers, with the Tesla CEO unveiling a limited edition run of branded hotpants on the company’s website and making good on an earlier promise to hit back at the firm’s skeptics.
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Musk tweeted a link to the Tesla-branded shorts on Sunday, featuring the word “S3XY” emblazoned in gold on the back, in reference to Tesla car models.
It came after Musk tweeted last week that the company would make “fabulous short shorts in radiant red satin with gold trim.”
The move is Musk’s latest jibe against short sellers - investors who bet against the company’s stock and anticipate a fall in price to make a profit.
The shorts are priced at $69.420, likely in reference to smoking cannabis, and also $420 - the price at which Musk said he would take the company private in a tweet.
That tweet prompted the Securities Exchange Commission to sue Musk for securities fraud after the tweet sent Tesla’s stock price soaring, but the 49-year-old eventually settled and stepped down as the firm’s chairman in 2018.
The shorts were mostly sold out by Monday morning after the website was temporarily down on Sunday as orders flooded in.
“Run like the wind or entertain like Liberace with our red satin and gold trim design,” the product description reads, adding: “Enjoy exceptional comfort from the closing bell.”
Tesla shares have skyrocketed this year and on Wednesday, the company zoomed past Toyota to become the world’s most valuable car company, with a market cap of more than $208 billion. In May, the company defied coronavirus restrictions to restart production in Fremont, California, with Musk openly criticizing the safety measures. Tesla cut car prices by 6% in efforts to boost slumped car sales amid the pandemic.
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