Moving its runway to Los Angeles and reimagining the seasons says more about the brand's future than any single look.
For thirty years, the Victoria's Secret Fashion Show had one address: New York. Then, on Sunday night, it rolled into Culver City, and the change felt bigger than a change of scenery.
The show has traveled before, to London, Paris, Shanghai, and Cannes, but New York remained its home base. Bringing it to Los Angeles, a city built on celebrity and spectacle, was a deliberate choice. It put the brand in front of a different crowd and signaled that the old formula was open for revision.
The creative concept was the clearest sign of that. Adam Selman, the show's executive creative director, didn't stop at the classic four seasons. He added a second winter. The runway moved through spring, summer, autumn, winter one, and winter two, with PINK, the brand's youth-focused sub-brand, sitting in the middle. It's a small structural tweak, but it reframes the whole production. Instead of a fixed calendar of fantasy, you get a rhythm that feels more like a story, and the audience has to follow the plot.
The casting followed the same logic. Kylie Jenner made her debut on the runway wearing the brand's famous Fantasy Bra, the piece first worn by Elsa Hosk in 2018. Watching from the crowd were Kris Jenner and Timothée Chalamet, a reminder that a Victoria's Secret show is now as much a cultural event as a fashion one. Lisa Rinna was there too, and the pink carpet did what pink carpets do.
Then there were the performers. Megan Moroney, Tate McRae, KATSEYE, and Megan Thee Stallion each owned a distinct color palette and a stage moment. Moroney arrived with a glittering guitar and oversized fuzzy pink wings. McRae performed in a red fishnet corset with tulle wings and shared the catwalk with Gigi Hadid. Megan Thee Stallion went futuristic in silver. The all-female lineup was a deliberate statement about who the brand wants to speak to right now.
So what does this mean? I think Victoria's Secret is trying to prove it can be a platform rather than a legacy product. Changing the city, rethinking the seasons, and building the show around music and youth culture are all moves to stay relevant to a generation that never bought into the old runway model. Whether it works depends on whether the spectacle translates into sales and sustained cultural weight. But this was not a brand playing it safe.
Here's what I'd watch next: whether the Los Angeles move becomes a permanent shift, and whether the "second winter" idea shows up in future collections. Those will tell us whether this was a one-night reinvention or the start of a new chapter.
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Major models and stars who walked the catwalk (“Angels” and featured walkers) included a mix of longtime VS veterans, recent returnees, and high-profile debuts/surprises:
Standout / most-mentioned models
- **Bella Hadid** (opened the show)
- **Gigi Hadid**
- **Adriana Lima**
- **Candice Swanepoel**
- **Alessandra Ambrosio**
- **Elsa Hosk** (return after an 8-year hiatus)
- **Ashley Graham**
- **Alex Consani**
- **Anok Yai**
- **Barbara Palvin** (walked shortly after giving birth)
- **Kylie Jenner** (surprise appearance; wore the returning Fantasy Bra, reported as a record-value piece)
- **Irina Shayk**
- **Precious Lee**, **Amelia Gray (Hamlin)**, **Abby Champion**, **Paloma Elsesser**, **Liu Wen**, **Joan Smalls**, **Imaan Hammam**, **Grace Elizabeth**, **Devyn Garcia**, **Jasmine Tookes**, **Behati Prinsloo**, **Rosie Huntington-Whiteley**, **Ming Xi**, and others.
Notable debuts / special moments
- Solange Omon (winner of the Angels Among Us casting series / newest Angel)
- Natalia Bryant(Kobe Bryant’s daughter)
- Others such as Trinity Rodman (soccer player) and additional newer faces.
Performers who also hit the runway or stage in related looks included Tate McRae (who walked in lingerie/wings) and appearances tied to sets by Megan Thee Stallion, Megan Moroney, and KATSEYE.
The lineup mixed classic Angels returning for nostalgia with newer diversity and celebrity crossovers. Full confirmed pre-show lists were around 20–25 models, with additional surprises (especially Kylie Jenner) on the night.