WORKERS IN CONTROL, INDUSTRY NEEDS TO CATER TO INDIVIDUALS: COLLABORATION IN THE GIG ECONOMY


 From putting workers in the driver’s seat to speeding up the use of technology, the pandemic brought much change — and the world is not likely to go back to what it was before. Those are comments from Thursday’s keynote CEO panel, “The Next Generation of Innovation in the Gig Economy,” at Staffing Industry Analysts’ Collaboration in the Gig Economy conference, held this week in Phoenix.

“If we don’t cater to the individual, we’re going to lose,” said panelist Kevin Akeroyd, CEO of PRO Unlimited.

The worker is now the base of power, and it’s a seller’s market, Akeroyd told the audience. It’s no longer about FTEs but about managing a portfolio of talent.

Panelist Alan Braynin, CEO and president of healthcare staffing firm Aya Healthcare, said things go in cycles. A future recession might turn the tables back in favor of client companies, and workforce ecosystem companies such as staffing firms must continue to both focus on workers and clients.

In all, staffing firms have three sets of clients, Braynin said: client companies, candidates, and their own internal workforces.

Panel moderator Barry Asin, president of SIA, questioned panelists about the role of the pandemic in accelerating technology-driven change.

Braynin noted his company received thousands of orders for healthcare professionals at the start of Covid-19. It had an online platform in test mode prior to the pandemic, but the order numbers necessitated taking it out of test mode to meet demand.

Panelist Traci Fiatte, CEO of professional and commercial staffing at Randstad, noted the “pandemic absolutely forced us to do things at a faster rate than expected.”

She also spoke on the importance of making the experience positive for workers and client companies — especially given what can be a certain ambivalence about the industry from those outside it.

“We’re a grudge buy,” Fiatte said. If customers could find talent on their own without the staffing industry, they would; if talent could find jobs on their own, they would.

Fred Goff, CEO of Jobcase, a networking site for blue-collar workers, said one pandemic-driven change was the acceleration of inequality.

“We had a front-row seat to the real difficulties of the last year and a half,” Goff said.

Blue-collar workers couldn’t work from home and had to figure out childcare while schools were closed. And there was uncertainty about safety nets such as unemployment and eviction protection. On the positive side, he said, workers leaned more into using the latest technology.

PRO Unlimited’s Akeroyd said we are at an inflection point now, and executives need to be able to stay current with the disparate technologies now being rolled out.

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