Health Tech is, simply, the use of technology in healthcare. Yep, that simple.  It’s a broad field that has developed over time from being a term applied to things like electronic GP records systems, medical appliances, and computer software in radiology. 

In 2020, health tech includes the apps available today for accessing a GP via video call, machine learning algorithms for classifying medical images, and artificial intelligence, to name a few. All of which was incredibly valuable in the last 12 months, in the wake of the global pandemic. 

The European health tech startup sector is booming and is becoming more and more popular for aspiring talent looking for a new challenge. So, if you’re someone looking to enter this industry, what kind of skills do you need?

AI/ Machine Learning

AI is a concept that is growing across all industries, from beauty and fashion to FinTech – but it’s making major moves in health. Artificial intelligence is being used in healthcare to emulate human cognition in the analysis, interpretation, and comprehension of complex medical and healthcare data. The widespread use of AI in healthcare is relatively new, meaning that it’s a real growth area. If you have any AI skills, you’ll get snapped up by a health tech startup! 


Startups view data as an essential decision-making tool. There is a shortage of highly analytical people who know what to measure, how to measure, and how to interpret data. This skill is in high demand across disciplines from product, marketing, and technology, to specialist data scientists. If you’ve got experience crunching numbers, then you’re a hot commodity! 

Technical Skills

Developers are still the most sought after hires at startups. Some degree of technical literacy is a hugely positive sign across other positions. More and more marketers are expected to have some basic technical proficiency and design abilities. Brushing up on HTML and Photoshop will be a massive benefit to you. Also, people in product and sales positions will need at least a conversational understanding of what is going on under the hood in order to be effective in their jobs.

Growth Skills

Marketing and social media positions at tech startups receive loads of applications, but so many of them lack some really crucial qualifications. Startup marketing often happens in an environment with a pretty tight budget, so marketers should be able to demonstrate hustle, technical skills, content skills, and an understanding of SEO. Most importantly of all, you’ll need a deep appreciation of how to engineer and drive growth through diverse channels and the product itself.