When it comes to online job hunting, not all platforms produce the same results for women.

White women are more likely to find a job via their personal network and connections and Black women have the greatest success with online job boards like Indeed. 

Those are some of the findings in a new report from Fairygodboss on how job seekers approach employment searches. Last month, Fairygodboss polled 1,000 women and men and an additional 500 women.


When looking for a job, Indeed was the top resource used by both women (55%) and men (47%). About 40% of men turn to LinkedIn, compared to 30% of women. About one-fifth of both women and men named Glassdoor; slightly more of each gender said other online job boards.
Women are three times less likely to successfully find a new job through LinkedIn than men, Fairygodboss found, and women of color are five times less likely. 

About 31% of women and 27% of men named social media sites like Facebook or Twitter, and 37% of women and 42% of men said they use their personal network and connections as resources, per Fairygodboss.

Indeed was most popular for all women, especially Black women, when job hunting. White women were most likely among those groups to name their personal network and connections as a resource. 

Women of color, including Latina, Asian and Native American women, were the most likely group to cite social media, Glassdoor and other online job boards as resources. 

Identifying the resource that’s been most successful for job seekers during their careers can be a separate matter. The greatest shares of both women (40%) and men (35%) cited personal networks and connections as most influential, per Fairygodboss.

About 27% of women said Indeed, and 14% said other online job boards. For men, 21% said Indeed and 16% said LinkedIn. 

Black women were the exception: Indeed has been the most successful resource for Black women, at 42%, followed by 28% of women of color and 23% of white women. Just 29% of Black women cited their personal network and connections, compared to 36% of women of color and 43% of white women, per Fairygodboss. 

Research shows professionals of color find networking to be more challenging; many say they’re too busy to take part in networking events, per the Harvard Business Review

The New York Times reports Black and Hispanic workers tend to have smaller networks and fewer connections than their white counterparts. Remote work keeping employees isolated in their homes has only exacerbated that problem. 

Additionally, the pandemic has led more than one-quarter of companies to press pause on diversity and inclusion efforts.

“The unmanaged outcome is more isolation, less advancement, more job losses, and a real retrenchment in the progress around diversity and inclusion,” Sara Prince, partner at consulting firm McKinsey, told The New York Times. 

Some, however, see Zoom as an equalizer as everyone operates from home.

Where “minorities are left out of informal networks and might not have been invited out for drinks or lunch,” a Zoom meeting “is intentionally planned, and managers feel very intentional about inviting everyone,” said Tina Shah Paikeday, global diversity and inclusion advisory services at headhunting firm Russell Reynolds, per The New York Times.