Ever had a hobby and wished you could be paid for it? What about earning money for your morning run, your next Netflix binge marathon, or dinner at your favorite haunt?

It might sound like a dream job, but Arturo Bris of Swiss-based business school IMD says this is where the future of work is headed.

The finance professor predicts jobs of the future will be all about making money from your leisure time, rather than beavering away in an office.

People will eventually be able to cash in on the data and content they have traditionally given away for free to tech giants like Apple and Facebook. Les Hewitt

"The possibilities of technology are giving people more choices," Professor Bris said. "Since in the current pandemic workers are forced to innovate, self-satisfaction is the new priority. "

Professor Bris believes people will eventually be able to cash in on the data and content they have traditionally given away for free to tech giants like Apple and Facebook.

Second, he points to the rise of influencers and micro-influencers as examples of how jobs – and paycheques – are shifting where people are paid to post content on social media.

Third, the coronavirus pandemic is expected to fuel the gig economy and Professor Bris, whose book Flex or Fail looks at the future of work, predicts the number of "independent workers" will double in the next decade.

Arturo Bris predicts jobs of the future will prioritise happiness over money. Richard Juilliart

He gives the example of a Lithuanian blockchain fitness app called Lympo that effectively pays people to play a sport, or an app in the US called StoreMe where tourists pay to store their luggage for short periods, such as while visiting tourist attractions or before or after checking into accommodation.

Another example of how people might be able to reap rewards from their leisure time includes Liven, a start-up that offers restaurant-goers cashback for dining at specific restaurants through an app.

"There is a lot of capital, for example, in my fitness that currently I don't monetize but the very moment I monetize it, societies are richer," Professor Bris said.

"Imagine the value in the data that is created by all cyclists with their bikes in Melbourne or Sydney?

"Facebook is going to start paying for content so instead of giving me a thumbs up, they will give me $1, and the more people that look at my post, the more money I'll make."

Ultimately jobs of the future will boil down to job satisfaction and happiness, Professor Bris believes.

"When I was in Melbourne [at the start of the year], I did a walking tour and the guide said 'don't pay me, don't tip me, this is my volunteer job'. She did it because she was having fun, and these are the types of jobs we are going to have," he said.

"They're about self-fulfillment at the expense of productivity."

Professor Bris believes productivity is an outdated concept that will play little to no role in the jobs of the future.

"They're not like the farming jobs of 500 years ago where people were harvesting fields and productivity was easy to measure," he said.

"Doctors, consultants, professors, journalists – it's very difficult to measure their productivity so that part of the job will be eliminated."

The shift to wanting a career that offers more than just money is already happening.

Recent research by ServiceNow revealed happier employees can boost profits by as $46 million for a top-200 company.

Professor Bris, whose son is studying political science but dreams of becoming a cartoonist, said it could be a rude awakening for many parents who have high-flying career aspirations for their children.

"If you'd asked me 10 years ago, I would've said 'oh my god, he wants to be a cartoonist, what a life' ... but I'm learning to adapt my mindset to realize I'm not ashamed when I say 'my son is a cartoonist' – quite the opposite," he said.

"My MBA students of today, who are 24, 25 years old, they look for self-fulfillment over anything else ... they just want to be happy, they don't dream of working with McKinsey anymore."

Professor Bris predicts technology and cybersecurity will continue to be top sectors when it comes to jobs of the future.

He said there was little doubt that COVID-19 had created a new era of massive uncertainty and had forced leaders and professionals to adapt.

"We all need to re-learn: learn how to work remotely, learn how to communicate differently, learn how to use technologies, get used to not traveling for work, adapt to a new, smaller economy," he said.