Why people don't want to work at stores like Target and Macy's

The holiday season is creeping closer but some of America's biggest retailers could find themselves understaffed.
According to the Bureau of Labor Statistics, there were 757,000 retail job openings across the country in July, which is about 100,000 more than a year ago. The number of openings surpassed the number of hires from March through June for the first time in a decade, The Wall Street Journal reported Monday.
Target, JCPenney, Kohl's, and Macy's are all on the hunt for seasonal workers but low unemployment rates combined with people wanting full-time jobs, means that there isn't much supply to meet the demand.
"There's going to be a war for retail talent," Andrew Challenger, vice president of outplacement firm Challenger, Gray & Christmas told The Journal.
The wheels are already in motion. Kohl's and JCPenney kicked off hiring at the beginning of the summer and on Thursday, Target announced it was looking for 120,000 workers this season, up by 20% from the year before.
With thousands of part-time jobs needed to be filled, retailers are realizing that they need to offer more incentives to attract workers.
"With so many companies looking to hire tens of thousands of seasonal employees, employee engagement needs to be put first," David Mallon, chief analyst at Bersin, Deloitte Consulting wrote in an email to Business Insider.
Kohl's has announced 15% discounts and "associate shopping days" for seasonal workers. JCPenney is offering some workers paid training, paid time off, and even making some eligible for 401(k) benefits.
Macy's, who is looking to hire 80,000 workers for this holiday season, said its part-time workers will be eligible for its "Path to Growth Incentive Plan," which awards employees a quarterly bonus based on performance.
"We prepared for this," Jeff Gennette, Chairman and CEO of Macy's said at the Code Commerce conference in New York on Monday. "With record low unemployment you better have a plan."
Gennette explained that the incentive program has not only helped to bring down the turnover rate of staff currently work in stores but is also making it more appealing for new workers to join the team.
"I don't think this will be an issue for us," he boldly said.