#20PercentCounts on Equal Pay Day and every day

What if I told you that starting today, you’d be paid 20 percent less?
You’d probably be upset or anxious, and you wouldn’t be alone. Nearly 75 percent of Americans say earning 20 percent less money would be a major problem or crisis. Yet on average, women in this country are paid 20% less than men—and Black women and Latinas are paid even less.
Today is Equal Pay Day, which marks the point at which women who worked full-time through all of 2017 and this far into 2018 catch up with what men earned in 2017 alone. Black women need to work until August 7 and Latinas all the way until November 1 to earn what white men did last year. (Go to leanin.org/equalpaydata to learn more about the numbers behind the gender pay gap).
For the second year in a row, Lean In is launching #20PercentCounts to raise awareness about the gender pay gap—because it’s a problem too many of us still don’t know about. According to new research by Lean In and SurveyMonkey, one in three U.S. adults isn’t aware of the pay gap, and men are almost twice as likely as women to think it doesn’t exist. We can’t solve a problem we don’t know is real. To close the pay gap, we need to close the awareness gap.
That’s why we’re thrilled to be teaming up with adidas, Lyft, P&G, and Reebok—all leaders in the push for equality in the workplace—to raise awareness.
At adidas stores around the country and on adidas.com, customers will see #20PercentCounts on everything from shopping bags to purchase receipts.
Lyft is turning their cars in the app into symbols of the gender pay gap and asking riders how they’d feel if their trip ended with 20 percent left to go.
P&G is promoting the importance of equal pay for women in its April brandSAVER, which reaches 46 million U.S. households.
And to punctuate how unfair the gender pay gap is, Reebok is asking online customers to imagine getting 20 percent less of their order.  
We’re working with small businesses too. Leaders from our Lean In Circles community—a global network of small peer support groups in 162 countries—have recruited businesses in more than 40 U.S. cities to promote #20PercentCounts in stores and online. Businesses from coffee shops to dry cleaners will be donating 20 percent of sales to organizations that support women and families, including the American Association of University Women, Boys & Girls Clubs of America, Dress for Success, and Feeding America. (Special thanks to Salesforce and GoFundMe for helping make this happen.)
Then on Black Women’s Equal Pay Day on August 7 and Latina Equal Pay Day on November 1, we’re doing the same to highlight the 38% and 46% pay gaps they face.
All these missing wages add up. According to new analysis by the National Partnership for Women & Families, if the pay gap were closed, a typical woman working full-time and year-round could afford an extra 74 weeks of food for her family. Over the course of her career, she would be paid an additional $403,440. That money could send kids to college, pay for a new home, or allow her to retire at 65 instead of having to work another decade. It would lift more than 3 million families out of poverty.  
So today, whether you’re shopping for sneakers, riding in the back seat of a Lyft, or just scanning the news here on LinkedIn, think about what 20 percent means to you and the people you love—and help us spread the word.
To show your support and learn more about the gender pay gap, visit leanin.org/equalpay.
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